Snyk Brand Identity

A complete profile of Snyk's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #C481F3
• secondary: #9043C6
• accent: #C481F3
• background: #000000
• textPrimary: #000000
• link: #0000EE

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=4px, shadow=none
• buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=transparent, textColor=#C481F3, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: developers and tech companies

Snyk Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Exposing The SourMint Scandal With Danny Grander | The Secure Developer - Episode 81 | Snyk
  • Image:
  • Source: Link
• Weaponizing AI Coding Agents for Malware in the Nx Malicious Package Security Incident | Snyk
  • Image:
  • Source: Link
• Announcing Social Trends: Use social media for security intelligence | Snyk
  • Image:
  • Source: Link
• The AI Security Report | The Secure Developer - Episode 142 | Snyk
  • Image:
  • Source: Link
• JavaScript type confusion: Bypassed input validation (and how to remediate) | Snyk
  • Image:
  • Source: Link
• Measuring Security With Allison Miller | The Secure Developer - Episode 19 | Snyk
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Geist",
   "role": "body"
  },
  {
   "family": "Geist Mono",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#C481F3",
  "secondary": "#9043C6",
  "accent": "#C481F3",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Geist",
   "heading": "Geist"
  },
  "fontStacks": {
   "heading": [
    "Geist",
    "sans-serif"
   ],
   "body": [
    "Geist",
    "sans-serif"
   ],
   "paragraph": [
    "Geist",
    "monospace"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "32px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#FFFFFF",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#C481F3",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": null,
  "ogImage": "https://snyk.io/_next/static/media/default-social.8953a9bd.jpg"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "developers and tech companies"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}