llms.txt

Snorkel AI Brand Identity

A complete profile of Snorkel AI's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #0E1725
Accent #F5F3EF
Body Font Inter
Heading Font Geist

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: AI researchers and data scientists

Snorkel AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here’s a flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets; most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Geist",
   "role": "heading"
  },
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0E1725",
  "secondary": "#111C2D",
  "accent": "#F5F3EF",
  "background": "#FFFFFF",
  "textPrimary": "#14194D",
  "link": "#14194D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Geist"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Geist",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "14px",
   "h2": "72px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#111C2D",
   "textColor": "#14194D",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "rgb(17, 28, 45) 0px 0px 0px 1px inset"
  },
  "buttonSecondary": {
   "background": "#F5F3EF",
   "textColor": "#14194D",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "rgba(17, 28, 45, 0.24) 0px 0px 0px 1px inset"
  }
 },
 "images": {
  "logo": "https://s46486.pcdn.co/wp-content/uploads/2022/01/snorkel-light-logo-1.svg",
  "favicon": "https://s46486.pcdn.co/wp-content/uploads/2022/11/android-chrome-192x192-1-100x100.png",
  "ogImage": "https://s46486.pcdn.co/wp-content/uploads/2022/01/Snorkel-Social-Share-image-2025.png",
  "logoHref": "/",
  "logoAlt": "Image"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Snorkel AI'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get started",
   "reasoning": "Button #0 with text 'Get started' is likely the primary CTA due to its action-oriented text and prominent placement. It uses a dark background color (#111C2D), which is consistent with a strong call-to-action style."
  },
  "secondary": {
   "index": 5,
   "text": "Explore capabilities",
   "reasoning": "Button #4 with text 'Explore capabilities' is selected as the secondary CTA. It has a different background color (#F5F3EF) from the primary button, making it suitable as a secondary option."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "AI researchers and data scientists"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Snorkel AI'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}