SnapTrade Brand Identity

A complete profile of SnapTrade's visual system — colors, typography, components, and personality — extracted from https://snaptrade.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://snaptrade.com/.
primary
#1677FF
rgb(22, 119, 255)
secondary
#0958D9
rgb(9, 88, 217)
accent
#1677FF
rgb(22, 119, 255)
background
#EEF9F9
rgb(238, 249, 249)
textPrimary
#000000
rgb(0, 0, 0)
link
#69B1FF
rgb(105, 177, 255)

Typography

Each font links to its Google Fonts page where available.

primary
PPNeueMontreal
PPNeueMontreal Google Fonts →
heading
PPFormula
PPFormula Google Fonts →
PPFormula, sans-serif

Visual Assets

UI Components

Live previews rendered using SnapTrade's actual button styles.

Button Primary
buttonPrimary
background: #0E0E0E
textColor: #FFFFFF
borderRadius: 16px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy investors and traders

Frequently Asked Questions

What is SnapTrade's primary brand color?
SnapTrade's primary brand color is #1677FF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does SnapTrade use?
SnapTrade uses PPNeueMontreal for body text and PPFormula for headings. Fonts were detected on https://snaptrade.com/ as part of their live design system.

Does SnapTrade use a light or dark theme?
SnapTrade's primary site uses a light color scheme, with a background of #EEF9F9.

Where can I find SnapTrade's logo?
SnapTrade's logo is available directly on their site (https://snaptrade.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://snaptrade.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SnapTrade.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "PPFormula",
      "role": "heading"
    },
    {
      "family": "PPNeueMontreal",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1677FF",
    "secondary": "#0958D9",
    "accent": "#1677FF",
    "background": "#EEF9F9",
    "textPrimary": "#000000",
    "link": "#69B1FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "PPNeueMontreal",
      "heading": "PPFormula"
    },
    "fontStacks": {
      "heading": [
        "PPFormula",
        "sans-serif"
      ],
      "body": [
        "PPFormula",
        "sans-serif"
      ],
      "paragraph": [
        "PPNeueMontreal",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "65px",
      "h2": "55px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0E0E0E",
      "textColor": "#FFFFFF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://snaptrade-v3.cdn.prismic.io/snaptrade-v3/Zn2OCx5LeNNTwmok_SnapTrade.svg",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "SnapTrade-Logo"
  }
}

Methodology

Brand data on this page was extracted from https://snaptrade.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by SnapTrade.