# SnapMagic Brand Identity

A complete profile of **SnapMagic**'s visual system — colors, typography, components, and personality — extracted from https://www.snapmagic.com. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #052D59 |
| Accent | #FF6000 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #052D59
- secondary: #082240
- accent: #FF6000
- background: #05172C
- textPrimary: #05172C
- link: #05172C

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image): .png)

## UI Components

- input: background=#FFFFFF, textColor=#09294E, borderColor=null, borderRadius=4.41px, shadow=none
- buttonPrimary: background=#FF6000, textColor=#FFFFFF, borderColor=#FF6000, borderRadius=4.41px, shadow=rgba(255, 109, 3, 0.19) 0px 0px 16px 9px
- buttonSecondary: background=#FFFFFF, textColor=#FF6000, borderColor=#FF6000, borderRadius=4.41px, shadow=rgba(255, 109, 3, 0.19) 0px 0px 16px 9px

## Brand Personality

Tone: modern · Energy: medium · Audience: electronics designers and engineers

## SnapMagic Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **SnapMagic Blog – Your AI Copilot‍ for Electronics Design.**  
  - Image:   
  - Source: [Blog](https://blog.snapmagic.com/)  
- **SnapMagic - Your AI Copilot for Electronics Design**  
  - Image:   
  - Source: [Website](https://www.snapmagic.com/)  
- **SnapMagic Blog – Your AI Copilot‍ for Electronics Design.**  
  - Image:   
  - Source: [Blog](https://blog.snapmagic.com/)  
- **Help engineers build better products faster**  
  - Image:   
  - Source: [Careers](https://careers.snapmagic.com/)  
- **5 Interesting Wearable Startups to Keep An Eye On – SnapMagic Blog**  
  - Image:   
  - Source: [Blog](https://blog.snapmagic.com/2014/04/22/5-interesting-wearable-startups/?mode=grid)  
- **Help engineers build better products faster**  
  - Image:   
  - Source: [Careers](https://careers.snapmagic.com/)

## Working with these fonts

Not found on Google Fonts?  
CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#052D59",
    "secondary": "#082240",
    "accent": "#FF6000",
    "background": "#05172C",
    "textPrimary": "#05172C",
    "link": "#05172C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "26px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#09294E",
      "borderColor": null,
      "borderRadius": "4.41px",
      "borderRadiusCorners": {
        "topLeft": "4.41px",
        "topRight": "4.41px",
        "bottomRight": "4.41px",
        "bottomLeft": "4.41px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF6000",
      "textColor": "#FFFFFF",
      "borderColor": "#FF6000",
      "borderRadius": "4.41px",
      "borderRadiusCorners": {
        "topLeft": "4.41px",
        "topRight": "4.41px",
        "bottomRight": "4.41px",
        "bottomLeft": "4.41px"
      },
      "shadow": "rgba(255, 109, 3, 0.19) 0px 0px 16px 9px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FF6000",
      "borderColor": "#FF6000",
      "borderRadius": "4.41px",
      "borderRadiusCorners": {
        "topLeft": "4.41px",
        "topRight": "4.41px",
        "bottomRight": "4.41px",
        "bottomLeft": "4.41px"
      },
      "shadow": "rgba(255, 109, 3, 0.19) 0px 0px 16px 9px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/648e7465292fcaf911b3f151/650ba0bd3c444474464afb88_snapmagic-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/648e7465292fcaf911b3f151/6491aea24bc89d9efbe4e54b_Group%202.png",
    "ogImage": "https://cdn.prod.website-files.com/648e7465292fcaf911b3f151/648f29aea37d6238ef42c0c2_og%20(1).png",
    "logoHref": "/",
    "logoAlt": "SnapMagic logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 7,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'SnapMagic logo' matches the brand name, confirming it as the primary logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Explore SnapMagic Search",
      "reasoning": "Button #1 has a vibrant orange background (#FF6000), which is a strong indicator of a primary CTA. The text 'Explore SnapMagic Search' suggests an action-oriented purpose, aligning with primary CTA characteristics."
    },
    "secondary": {
      "index": 0,
      "text": "Join the Beta",
      "reasoning": "Button #0 has a white background with orange text and border, making it less prominent than the primary button. It serves as a secondary action with the text 'Join the Beta'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "electronics designers and engineers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'SnapMagic logo' matches the brand name, confirming it as the primary logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```