llms.txt

Snap Inc. Brand Identity

A complete profile of Snap Inc.'s visual system — colors, typography, components, and personality — extracted from https://investor.snap.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FFFC00
Accent #FFFC00
Body Font Graphik
Heading Font Graphik

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: investors and business professionals

Snap Inc. Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Graphik",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#FFFC00",
  "secondary": "#0073E7",
  "accent": "#FFFC00",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#FF5268"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Graphik",
   "heading": "Graphik"
  },
  "fontStacks": {
   "heading": [
    "Graphik",
    "sans-serif"
   ],
   "body": [
    "Graphik",
    "sans-serif"
   ],
   "paragraph": [
    "Graphik",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "75px",
   "h2": "16px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "3px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": null,
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FFFC00",
   "textColor": "#000000",
   "borderRadius": "130px",
   "borderRadiusCorners": {
    "topLeft": "130px",
    "topRight": "130px",
    "bottomRight": "130px",
    "bottomLeft": "130px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F8F9FA",
   "textColor": "#000000",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": null,
  "favicon": "https://s25.q4cdn.com/442043304/files/favicon.ico",
  "ogImage": null
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Evan's 2025 Letter14 Years at Snap Inc.",
   "reasoning": "Button #1 uses the vibrant brand color #FFFC00, which is consistent with Snap Inc.'s branding. It stands out due to its bright color and rounded design, making it the most prominent CTA on the page."
  },
  "secondary": {
   "index": 0,
   "text": "View All News",
   "reasoning": "Button #0 has a different background color (#F8F9FA) from the primary button and serves a supportive role with the text 'View All News', making it suitable as a secondary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "investors and business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none"
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}