Smooth Brand Identity

A complete profile of Smooth's visual system — colors, typography, components, and personality — extracted from https://smooth.sh. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://smooth.sh.

• primary:
  • Hex: #0081FF
  • rgb: rgb(0, 129, 255)
• secondary:
  • Hex: #D6EBFF
  • rgb: rgb(214, 235, 255)
• accent:
  • Hex: #0081FF
  • rgb: rgb(0, 129, 255)
• background:
  • Hex: #FFFFFF
  • rgb: rgb(255, 255, 255)
• textPrimary:
  • Hex: #363E48
  • rgb: rgb(54, 62, 72)
• link:
  • Hex: #363E48
  • rgb: rgb(54, 62, 72)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
  • Inter Google Fonts →
• heading: Inter

Visual Assets

UI Components

Visual implementations of Smooth's button styles.

Button Primary

• background: #0081FF
• textColor: #FFFFFF
• borderRadius: 12px
• shadow: none

Button Secondary

• background: #D6EBFF
• textColor: #0081FF
• borderRadius: 12px
• shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: developers and tech companies

Frequently Asked Questions

1. What is Smooth's primary brand color?
   Smooth's primary brand color is #0081FF. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Smooth use?
   Smooth uses Inter as the primary typeface across body and headings.

3. Does Smooth use a light or dark theme?
   Smooth's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Smooth's logo?
   Smooth's logo is available directly on their site (https://smooth.sh). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from https://smooth.sh using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Smooth.