# SmartSite Brand Identity

A complete profile of **SmartSite**'s visual system — colors, typography, components, and personality — extracted from [http://www.smartsitesafety.com/](http://www.smartsitesafety.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.smartsitesafety.com/.

|   | Primary   | Accent    | Background | Text Primary | Link     |
|---|-----------|-----------|------------|--------------|----------|
| Hex | #000000 | #000000 | #FFFFFF   | #111111      | #000000  |
| RGB | rgb(0, 0, 0)   | rgb(0, 0, 0)   | rgb(255, 255, 255) | rgb(17, 17, 17) | rgb(0, 0, 0) |

## Typography

Each font links to its Google Fonts page where available.

|   | Primary             | Heading             |
|---|---------------------|---------------------|
| Font | Times New Roman | Times New Roman |

[Times New Roman on Google Fonts →](https://fonts.google.com/specimen/Times+New+Roman)

## Visual Assets

Favicon

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** unknown

## SmartSite Brand in the Wild

Image: [smartsites.com](https://www.smartsites.com/media/office-flip-b2b-website-redesign-sm.png)  
Source: [smartsites.com](https://www.smartsites.com/ppc-marketing/landing-page-design/)

Image: [static.wixstatic.com](https://static.wixstatic.com/media/e5eac5_b52ee9d7fce74ddbb5fa5b394a1dd023~mv2.png/v1/fill/w_800,h_400,al_c,q_85,enc_avif,quality_auto/e5eac5_b52ee9d7fce74ddbb5fa5b394a1dd023~mv2.png)  
Source: [pedigreetech.io](https://www.pedigreetech.io/blog/the-power-of-a-smartsite)

Image: [smartsites.com](https://www.smartsites.com/media/landing-page-local-business-10-sm.png)  
Source: [smartsites.com](https://www.smartsites.com/ppc-marketing/landing-page-design/)

Image: [smartsitecre.com](https://smartsitecre.com/wp-content/uploads/2021/10/smartsite-logo-horizontal-RGB.png)  
Source: [smartsitecre.com](https://smartsitecre.com/)

Image: [smartsites.com](https://www.smartsites.com/media/commons-chiropractic-center-medical-website-redesign-sm.png)  
Source: [smartsites.com](https://www.smartsites.com/ppc-marketing/landing-page-design/)

## Frequently Asked Questions

**What is SmartSite's primary brand color?**  
SmartSite's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does SmartSite use?**  
SmartSite uses Times New Roman as the primary typeface across body and headings.

**Does SmartSite use a light or dark theme?**  
SmartSite's primary site uses a light color scheme, with a background of #FFFFFF.

**How was this brand profile generated?**  
This profile was extracted from http://www.smartsitesafety.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SmartSite.

## Methodology

Brand data on this page was extracted from [http://www.smartsitesafety.com/](http://www.smartsitesafety.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by SmartSite.