smartpath.json

SmartPath Brand Identity

A complete profile of SmartPath's visual system — colors, typography, components, and personality — extracted from http://joinsmartpath.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FFC107
Accent #FFC107
Body Font Sofia Pro
Heading Font Sofia Pro

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: individuals seeking financial education

SmartPath Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Follow instructions to capture and use fonts with permission:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (specific routes may load different weights).
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the CSS and copy out the @font-face declarations, pointing src: url(...) to your local file path.

Programmatic alternative: use automation to capture fonts and save them.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sofia Pro",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFC107",
    "secondary": "#C6EC32",
    "accent": "#FFC107",
    "background": "#FFFFFF",
    "textPrimary": "#213452",
    "link": "#213452"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sofia Pro",
      "heading": "Sofia Pro"
    },
    "fontStacks": {
      "heading": [
        "Sofia Pro",
        "sans-serif"
      ],
      "body": [
        "Sofia Pro",
        "sans-serif"
      ],
      "paragraph": [
        "Sofia Pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "69.6px",
      "h2": "56px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFC107",
      "textColor": "#213452",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#6126DE",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64f205445005fd88ad5ca350/651b212262cb88823df6258b_smartpath-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/64f205445005fd88ad5ca350/64fb8c256f7b21fc591433c4_favicon-smartpath.svg",
    "ogImage": "https://cdn.prod.website-files.com/64f205445005fd88ad5ca350/6500b318283ad6f18b0b8f6d_opengraph.webp",
    "logoHref": "/",
    "logoAlt": "SmartPath Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 9,
    "reasoning": "Selected #9 because it is visible, medium-sized, located in the body but links to the homepage, and has alt text matching the brand 'SmartPath'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule A Demo",
      "reasoning": "Button #0 ('Schedule A Demo') uses a vibrant brand color (#FFC107) and has action-oriented text, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Learn More",
      "reasoning": "Button #5 ('Learn More') uses a different vibrant color (#6126DE) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals seeking financial education"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 9,
        "selectedLogoReasoning": "Selected #9 because it is visible, medium-sized, located in the body but links to the homepage, and has alt text matching the brand 'SmartPath'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}