# Smart Alto Brand Identity

A complete profile of **Smart Alto**'s visual system — colors, typography, components, and personality — extracted from [http://www.smartalto.com](http://www.smartalto.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.smartalto.com.

- **Primary:** #6246EA (rgb(98, 70, 234))
- **Secondary:** #667085 (rgb(102, 112, 133))
- **Accent:** #6246EA (rgb(98, 70, 234))
- **Background:** #FFFFFE (rgb(255, 255, 254))
- **Text Primary:** #2B2C34 (rgb(43, 44, 52))
- **Link:** #546375 (rgb(84, 99, 117))

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Noir Pro [Google Fonts →](https://fonts.google.com/specimen/Noir+Pro)
- **Heading:** Noir Pro [Google Fonts →](https://fonts.google.com/specimen/Noir+Pro)

```markdown
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

%208.22.31.jpg)

## UI Components

Live previews rendered using Smart Alto's actual button styles.

### Button Primary
- Background: #6246EA
- Text Color: #FFFFFF
- Border Color: #6246EA
- Border Radius: 7.5px
- Shadow: none

### Button Secondary
- Background: transparent
- Text Color: #6246EA
- Border Color: #6246EA
- Border Radius: 7.5px
- Shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** real estate professionals

## Smart Alto Brand in the Wild

## Frequently Asked Questions

**What is Smart Alto's primary brand color?**  
Smart Alto's primary brand color is #6246EA. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Smart Alto use?**  
Smart Alto uses Noir Pro as the primary typeface across body and headings.

**Does Smart Alto use a light or dark theme?**  
Smart Alto's primary site uses a light color scheme, with a background of #FFFFFE.

**Where can I find Smart Alto's logo?**  
Smart Alto's logo is available directly on their site (http://www.smartalto.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from http://www.smartalto.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Smart Alto.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Noir Pro",
      "role": "body"
    },
    {
      "family": "Permanent Marker",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#6246EA",
    "secondary": "#667085",
    "accent": "#6246EA",
    "background": "#FFFFFE",
    "textPrimary": "#2B2C34",
    "link": "#546375"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Noir Pro",
      "heading": "Noir Pro"
    },
    "fontStacks": {
      "heading": [
        "Noir Pro",
        "sans-serif"
      ],
      "body": [
        "Noir Pro",
        "sans-serif"
      ],
      "paragraph": [
        "Noir Pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "38px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6246EA",
      "textColor": "#FFFFFF",
      "borderColor": "#6246EA",
      "borderRadius": "7.5px",
      "borderRadiusCorners": {
        "topLeft": "7.5px",
        "topRight": "7.5px",
        "bottomRight": "7.5px",
        "bottomLeft": "7.5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#6246EA",
      "borderColor": "#6246EA",
      "borderRadius": "7.5px",
      "borderRadiusCorners": {
        "topLeft": "7.5px",
        "topRight": "7.5px",
        "bottomRight": "7.5px",
        "bottomLeft": "7.5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6453b934c97d29bb5288dcc7/6453b934c97d29541688dcf4_5b5e0c98e90d481f32a302b8_Smart%20Alto%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6453b934c97d29bb5288dcc7/64ba753ffa4742b8e12349f1_smart-alto-32.png",
    "ogImage": "https://cdn.prod.website-files.com/6453b934c97d29bb5288dcc7/65d5a4fcba6ff3e103f82791_Captura%20de%20pantalla%202024-02-21%20a%20la(s)%208.22.31.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Smart Alto'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try For Free",
      "reasoning": "Button #1 has a vibrant brand color (#6246EA) and action-oriented text 'Try For Free', making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Get a Demo",
      "reasoning": "Button #2 has a transparent background with a border, making it a suitable secondary button with a different color group than the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "real estate professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Smart Alto'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```

## Methodology

Brand data on this page was extracted from [http://www.smartalto.com](http://www.smartalto.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Smart Alto.