Smart Alto Brand Identity

A complete profile of Smart Alto's visual system — colors, typography, components, and personality — extracted from http://www.smartalto.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #6246EA
• secondary: #667085
• accent: #6246EA
• background: #FFFFFE
• textPrimary: #2B2C34
• link: #546375

Typography

• primary: Noir Pro — https://fonts.google.com/specimen/Noir+Pro
• heading: Noir Pro — https://fonts.google.com/specimen/Noir+Pro

Visual Assets

• Logo: Smart Alto Logo
• Favicon: Smart Alto Favicon
• Social card (og:image): Social Card Image

UI Components

• buttonPrimary: background=#6246EA, textColor=#FFFFFF, borderColor=#6246EA, borderRadius=7.5px, shadow=none
• buttonSecondary: background=transparent, textColor=#6246EA, borderColor=#6246EA, borderRadius=7.5px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: real estate professionals

Smart Alto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Smart Alto
  • Image:
  • Source: Smart Alto
• Results
  • Image:
  • Source: Results
• Appointment Setters
  • Image:
  • Source: Appointment Setters
• Pricing
  • Image:
  • Source: Pricing
• Results
  • Image:
  • Source: Results

Working with these fonts

Not found on Google Fonts? Here are steps you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.