# Sling Money Brand Identity

A complete profile of **Sling Money**'s visual system — colors, typography, components, and personality — extracted from [https://sling.money/](https://sling.money/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://sling.money/.

| Color Name   | Hex Code  | RGB               |
|--------------|-----------|-------------------|
| Primary      | #FF5113  | rgb(255, 81, 19)  |
| Accent       | #FF5113  | rgb(255, 81, 19)  |
| Background   | #FFFFFF  | rgb(255, 255, 255)|
| Text Primary | #080808  | rgb(8, 8, 8)      |
| Link         | #FF5113  | rgb(255, 81, 19)  |

## Typography

Each font links to its Google Fonts page where available.

| Font Role | Font Name | Google Fonts Link                      |
|-----------|-----------|---------------------------------------|
| Primary    | Haffer    | [Google Fonts →](https://fonts.google.com/specimen/Haffer) |
| Heading    | Haffer    | [Google Fonts →](https://fonts.google.com/specimen/Haffer) |

## Visual Assets

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## UI Components

| Component          | Style                                                                                       |
|-------------------|---------------------------------------------------------------------------------------------|
| Input             | background: transparent, textColor: #080808, borderColor: null, borderRadius: 0px, shadow: none |
| Button Primary    | background: #FF5113, textColor: #000000, borderRadius: 52px, shadow: none               |
| Button Secondary  | background: #EDEDED, textColor: #080808, borderRadius: 52px, shadow: none                |

## Brand Personality

**Tone:** modern **Energy:** high **Audience:** tech-savvy individuals looking for financial solutions

## Frequently Asked Questions

**What is Sling Money's primary brand color?**
Sling Money's primary brand color is #FF5113. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Sling Money use?**
Sling Money uses Haffer as the primary typeface across body and headings.

**Does Sling Money use a light or dark theme?**
Sling Money's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Sling Money's logo?**
Sling Money's logo is available directly on their site (https://sling.money/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**
This profile was extracted from https://sling.money/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sling Money.