llms.txt

Slate Brand Identity

A complete profile of Slate's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#FF4F00
Accent	#FF4F00
Body Font	Slate General Font
Heading Font	Slate General Font

Color Palette

primary: #FF4F00
secondary: #222C3C
accent: #FF4F00
background: #262626
textPrimary: #262626
link: #FA4E02

Typography

primary: Slate General Font — Slate General Font
heading: Slate General Font — Slate General Font

Visual Assets

Logo:
Favicon:
Social card (og:image):

UI Components

input: background=#FFFFFF, textColor=#050505, borderColor=#535353, borderRadius=0px, shadow=none
buttonPrimary: background=#262626, textColor=#F9F9F9, borderColor=#FF4F00, borderRadius=4px, shadow=none
buttonSecondary: background=#535353, textColor=#CFCFCF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy consumers interested in electric vehicles

Slate Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

slatelet
- Image:
- Source: Slatelet
SLATE News & Media | Headlines, Features, and Press
- Image:
- Source: News

Working with these fonts

Not found on Google Fonts? Instructions for usage:

Open the company's homepage in a browser with DevTools open.
View the Network tab, filter by "Font".
Hard-reload the page and navigate through routes.
Save the captured font URL files locally.
Extract matching @font-face declarations from the page's CSS.

Only proceed if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Slate General Font",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#FF4F00",
  "secondary": "#222C3C",
  "accent": "#FF4F00",
  "background": "#262626",
  "textPrimary": "#262626",
  "link": "#FA4E02"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Slate General Font",
   "heading": "Slate General Font"
  },
  "fontStacks": {
   "heading": [
    "__slateGeneralFont_216559",
    "__slateGeneralFont_Fallback_216559"
   ],
   "body": [
    "__slateGeneralFont_216559",
    "__slateGeneralFont_Fallback_216559"
   ],
   "paragraph": [
    "__slateGeneralFont_216559",
    "__slateGeneralFont_Fallback_216559"
   ]
  },
  "fontSizes": {
   "h1": "80px",
   "h2": "48px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "3px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#050505",
   "borderColor": "#535353",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#262626",
   "textColor": "#F9F9F9",
   "borderColor": "#FF4F00",
   "borderRadius": "4px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#535353",
   "textColor": "#CFCFCF",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://images.ctfassets.net/20dhmw20vttc/4CeH3VxRJDo6Q2JqrpMeD7/7d7b22d292c04817010907dd45370840/Logo.svg?w=640&q=100",
  "favicon": "https://www.slate.auto/apple-icon.png?0914f279f2906c47",
  "ogImage": "https://images.ctfassets.net/20dhmw20vttc/3ExGHgsfJNJ8d4yh0w5ocN/d2c0ed3e1738d6eed1d24e97d39a899d/Studio_60_Front_Three_Quarter_Truck__Driver_Side-HK-Fix.jpg"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy consumers interested in electric vehicles"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}