Slate Brand: Colors, Fonts, Logo & Visual Identity
Slate Brand Identity
A complete profile of Slate's visual system — colors, typography, components, and personality — extracted from https://www.slate.auto/en. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.slate.auto/en.
| Type | Color Code | RGB Value |
|---|---|---|
| primary | #FF4F00 | rgb(255, 79, 0) |
| secondary | #222C3C | rgb(34, 44, 60) |
| accent | #FF4F00 | rgb(255, 79, 0) |
| background | #262626 | rgb(38, 38, 38) |
| textPrimary | #262626 | rgb(38, 38, 38) |
| link | #FA4E02 | rgb(250, 78, 2) |
Typography
Each font links to its Google Fonts page where available.
| Type | Font Name | Google Fonts Link |
|---|---|---|
| primary | Slate General Font | Google Fonts → |
| heading | Slate General Font | Google Fonts → |
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Slate's actual button styles.
Input
| Property | Value |
|---|---|
| background | #FFFFFF |
| textColor | #050505 |
| borderColor | #535353 |
| borderRadius | 0px |
| shadow | none |
Button Primary
| Property | Value |
|---|---|
| background | #262626 |
| textColor | #F9F9F9 |
| borderColor | #FF4F00 |
| borderRadius | 4px |
| shadow | none |
Button Secondary
| Property | Value |
|---|---|
| background | #535353 |
| textColor | #CFCFCF |
| borderRadius | 0px |
| shadow | none |
Brand Personality
Tone: modern
Energy: medium
Audience: tech-savvy consumers interested in electric vehicles
Slate Brand in the Wild
Image: images.ctfassets.net
Source: slate.auto
Image: images.ctfassets.net
Source: slate.auto
Frequently Asked Questions
What is Slate's primary brand color?
Slate's primary brand color is #FF4F00. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Slate use?
Slate uses Slate General Font as the primary typeface across body and headings.
Does Slate use a light or dark theme?
Slate's primary site uses a dark color scheme, with a background of #262626.
Where can I find Slate's logo?
Slate's logo is available directly on their site (https://www.slate.auto/en). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.slate.auto/en using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Slate.