slash.json
Slash Brand Identity
A complete profile of Slash's visual system — colors, typography, components, and personality — extracted from https://www.slash.com/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/slash
- Machine-readable JSON: https://characterquilt.com/branding/slash.json
Quick Facts
| Field | Value |
|---|---|
| Primary | #777A88 |
| Accent | #82292A |
| Body Font | Inter |
| Heading Font | Inter |
Color Palette
- primary: #777A88
- secondary: #2C2019
- accent: #82292A
- background: #040406
- textPrimary: #040406
- link: #82292A
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=9999px, shadow=none
- buttonPrimary: background=#FFFFFF, textColor=#09090B, borderRadius=9999px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#9194A1, borderRadius=9999px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: business professionals
Slash Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- ACH Return Codes - Complete Guide & Lookup Tool
- Image:
- Source: Source
- Blog | Slash
- Image:
- Source: Source
- HIS*HISCOX INC Charge? What It Means | Slash
- Image:
- Source: Source
- Blog | Slash
- Image:
- Source: Source
- What Is the BOOKSY INC Charge? | Slash
- Image:
- Source: Source
- Blog | Slash
- Image:
- Source: Source
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.