Slack Brand Identity

A complete profile of Slack's visual system — colors, typography, components, and personality — extracted from https://slack.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://slack.com.

• primary: #611F69
  rgb(97, 31, 105)
• secondary: #F9F0FF
  rgb(249, 240, 255)
• accent: #1264A3
  rgb(18, 100, 163)
• background: #FFFFFF
  rgb(255, 255, 255)
• textPrimary: #000000
  rgb(0, 0, 0)
• link: #1264A3
  rgb(18, 100, 163)

Typography

Each font links to its Google Fonts page where available.

• primary: Segoe UI
  Segoe UI Google Fonts →
• heading: Segoe UI
  Segoe UI Google Fonts →

UI Components

Button Primary

• background: #611F69
• textColor: #FFFFFF
• borderRadius: 4px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #611F69
• borderRadius: 4px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Frequently Asked Questions

What is Slack's primary brand color?

Slack's primary brand color is #611F69.

What accent color does Slack use?

Slack uses #1264A3 as an accent color.

What font does Slack use?

Slack uses Segoe UI as the primary typeface.

Does Slack use a light or dark theme?

Slack's primary site uses a light color scheme.

Where can I find Slack's logo?

Slack's logo is available directly on their site (https://slack.com).

How was this brand profile generated?

This profile was extracted from https://slack.com using the Firecrawl branding extraction API.