# Sixty Brand Identity

A complete profile of **Sixty**'s visual system — colors, typography, components, and personality — extracted from [https://usesixty.com/](https://usesixty.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://usesixty.com/.

| Color        | Code      | RGB                |
|--------------|-----------|--------------------|
| primary      | #0000EE   | rgb(0, 0, 238)     |
| accent       | #0000EE   | rgb(0, 0, 238)     |
| background   | #FFFFFF   | rgb(255, 255, 255) |
| textPrimary  | #222222   | rgb(34, 34, 34)    |
| link         | #0000EE   | rgb(0, 0, 238)     |

## Typography

Each font links to its Google Fonts page where available.

| Type      | Font    | Google Fonts Link              |
|-----------|---------|--------------------------------|
| primary   | arial   | [Google Fonts →](https://fonts.google.com/specimen/arial) |
| heading   | arial   | [Google Fonts →](https://fonts.google.com/specimen/arial) |

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

## Brand Personality

**Tone:** professional **Energy:** medium **Audience:** unknown

## Sixty Brand in the Wild

Image: [theimpression.com](https://theimpression.com/wp-content/uploads/2025/01/Miss-Sixty-Spring-2025-Ad-Campaign-The-Impression-005.jpg)

Image: [image.isu.pub](https://image.isu.pub/151217150739-1fc2369cdc20dc4f6ad7bc43bc33b81a/jpg/page_1_thumb_large.jpg)

Image: [therollingstonesshop.com](https://therollingstonesshop.com/cdn/shop/products/RS_SIXTY_AMSTERDAM-OLDDONOTUSE.png?v=1658771196&width=1100)

Image: [i.ebayimg.com](https://i.ebayimg.com/images/g/P38AAOSwgiplKBgu/s-l1200.jpg)

Image: [m.media-amazon.com](https://m.media-amazon.com/images/I/71jpAPehlgL._AC_UF1000,1000_QL80_.jpg)

Image: [st.depositphotos.com](https://st.depositphotos.com/1028367/59311/v/450/depositphotos_593119370-stock-illustration-buy-products-online-deals-sixty.jpg)

## Frequently Asked Questions

**What is Sixty's primary brand color?**
Sixty's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Sixty use?**
Sixty uses arial as the primary typeface across body and headings.

**Does Sixty use a light or dark theme?**
Sixty's primary site uses a light color scheme, with a background of #FFFFFF.

**How was this brand profile generated?**
This profile was extracted from https://usesixty.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sixty.

## Methodology

Brand data on this page was extracted from [https://usesixty.com/](https://usesixty.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Sixty.