Sisense Brand Identity

A complete profile of Sisense's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1DE4EB
• secondary: #101828
• accent: #1DE4EB
• background: #FFFFFF
• textPrimary: #121A23
• link: #121A23

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#F8F8F7, textColor=#000000, borderColor=#F3F3F3, borderRadius=30px, shadow=none
• buttonPrimary: background=#1DE4EB, textColor=#121A23, borderColor=#1DE4EB, borderRadius=100px, shadow=none
• buttonSecondary: background=#121A23, textColor=#FFFFFF, borderColor=#121A23, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and data analysts

Sisense Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Sept Release Highlights - 4K.mov
  • Image:
  • Source: https://docs.sisense.com/main/SisenseLinux/l2022-9-release-notes.htm
• Latest News & Press Coverage - Sisense Newsroom
  • Image:
  • Source: https://www.sisense.com/newsroom/
• Deck the Blogs is around the corner! | Sisense Community
  • Image:
  • Source: https://community.sisense.com/blog/blog_productreleases/deck-the-blogs-is-around-the-corner/28713
• OctRelease - 4K.mov
  • Image:
  • Source: https://docs.sisense.com/main/SisenseLinux/l2022-10-release-notes.htm
• Compose SDK FAQ | Sisense
  • Image:
  • Source: https://community.sisense.com/blog/blog_productreleases/compose-sdk-faq/16731
• Why Natural Language Processing is the Future of BI
  • Image:
  • Source: https://www.sisense.com/blog/heres-natural-language-processing-future-bi/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "DM Sans","role": "body"},
 {"family": "Poppins","role": "heading"}
 ],
 "colors": {
 "primary": "#1DE4EB",
 "secondary": "#101828",
 "accent": "#1DE4EB",
 "background": "#FFFFFF",
 "textPrimary": "#121A23",
 "link": "#121A23"
 },
 "typography": {
 "fontFamilies": {
 "primary": "DM Sans",
 "heading": "Poppins"
 },
 "fontStacks": {
 "heading": ["Poppins","sans-serif"],
 "body": ["DM Sans","sans-serif"],
 "paragraph": ["Poppins","sans-serif"]
 },
 "fontSizes": {
 "h1": "12px",
 "h2": "75px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "30px"
 },
 "components": {
 "input": {
 "background": "#F8F8F7",
 "textColor": "#000000",
 "borderColor": "#F3F3F3",
 "borderRadius": "30px",
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#1DE4EB",
 "textColor": "#121A23",
 "borderColor": "#1DE4EB",
 "borderRadius": "100px",
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#121A23",
 "textColor": "#FFFFFF",
 "borderColor": "#121A23",
 "borderRadius": "100px",
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.sisense.com/wp-content/uploads/2025/07/Sisense-Logo.svg",
 "favicon": "https://www.sisense.com/wp-content/themes/sisense/assets/fav/apple-icon-57x57.png",
 "ogImage": "https://cdn.sisense.com/wp-content/uploads/sisense-yoast-og.jpg",
 "logoHref": "https://www.sisense.com/",
 "logoAlt": "Sisense"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals and data analysts"
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 }
}