sisense.json

Sisense Brand Identity

A complete profile of Sisense's visual system — colors, typography, components, and personality — extracted from https://sisense.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #1DE4EB
Accent #1DE4EB
Body Font DM Sans
Heading Font Poppins

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and data analysts

Sisense Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1DE4EB",
    "secondary": "#101828",
    "accent": "#1DE4EB",
    "background": "#FFFFFF",
    "textPrimary": "#121A23",
    "link": "#121A23"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "75px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "30px"
  },
  "components": {
    "input": {
      "background": "#F8F8F7",
      "textColor": "#000000",
      "borderColor": "#F3F3F3",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1DE4EB",
      "textColor": "#121A23",
      "borderColor": "#1DE4EB",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#121A23",
      "textColor": "#FFFFFF",
      "borderColor": "#121A23",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.sisense.com/wp-content/uploads/2025/07/Sisense-Logo.svg",
    "favicon": "https://www.sisense.com/wp-content/themes/sisense/assets/fav/apple-icon-57x57.png",
    "ogImage": "https://cdn.sisense.com/wp-content/uploads/sisense-yoast-og.jpg",
    "logoHref": "https://www.sisense.com/",
    "logoAlt": "Sisense"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Sisense'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Get started today",
      "reasoning": "Button #0 ('Get started today') uses the vibrant brand color #1DE4EB, which is a strong indicator of a primary CTA. The text is action-oriented, encouraging users to begin using the service."
    },
    "secondary": {
      "index": 9,
      "text": "Read the USA Swimming case study",
      "reasoning": "Button #1 ('Read the USA Swimming case study') uses a different color group (#121A23) and serves as a secondary action, providing additional information rather than a direct call to action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and data analysts"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Sisense'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}