SingleStore Brand Identity

A complete profile of SingleStore's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #858191
• accent: #AA00FF
• background: #141414
• textPrimary: #141414
• link: #AA00FF

Typography

• primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
• heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .png)

UI Components

• buttonPrimary: background=transparent, textColor=#F2F2F2, borderColor=#2E2E2E, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise AI users

SingleStore Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Code Committers | SingleStore
  • Image:
  • Source: Link
• SingleStore Blog
  • Image:
  • Source: Link
• Data Integration | SingleStore
  • Image: .png)
  • Source: Link
• Securing Real-Time Applications with SingleStoreDB Cloud and AWS PrivateLink | SingleStore & AWS
  • Image:
  • Source: Link
• Hello everyone! My name is Joe Karlsson, and I'm your new friend and developer advocate here at SingleStore 🥰 - Introductions - SingleStore Forums
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  • Source: Link
• Using SingleStoreDB & ChatGPT for Custom Data Sets | The Real-Time Analytics Database
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Follow this flow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Segoe UI",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Helvetica",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#858191",
  "accent": "#AA00FF",
  "background": "#141414",
  "textPrimary": "#141414",
  "link": "#AA00FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Segoe UI",
   "heading": "Segoe UI"
  },
  "fontStacks": {
   "heading": [
    "SansSans",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "sans-serif"
   ],
   "body": [
    "SansSans",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "sans-serif"
   ],
   "paragraph": [
    "SansSans",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "48px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "transparent",
   "textColor": "#F2F2F2",
   "borderColor": "#2E2E2E",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://images.contentstack.io/v3/assets/bltac01ee6daa3a1e14/blt0d7cce067f131839/singlestore_logo_white.svg",
  "favicon": "https://www.singlestore.com/favicon-32x32.png?v=277b9cbbe31e8bc416504cf3b902d430",
  "ogImage": "https://images.contentstack.io/v3/assets/bltac01ee6daa3a1e14/blt65460a223657f85f/661047721952f027eefc0104/img_primary_opengraph_(1).png",
  "logoHref": "/",
  "logoAlt": "SingleStore logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "enterprise AI users"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}