# SINAI Brand Identity

A complete profile of **SINAI**'s visual system — colors, typography, components, and personality — extracted from [http://www.sinai.com](http://www.sinai.com/). Built for designers, agents, and AI tools.

## Color Palette
Brand palette extracted from http://www.sinai.com.

| Type      | Color Code     | RGB               |
|-----------|-----------|-------------------|
| primary   | #FF6141   | rgb(255, 97, 65)  |
| secondary | #19404D   | rgb(25, 64, 77)   |
| accent    | #FF6141   | rgb(255, 97, 65)  |
| background| #FFFFFF   | rgb(255, 255, 255)|
| textPrimary| #000000  | rgb(0, 0, 0)      |
| link      | #E8C57E   | rgb(232, 197, 126)|

## Typography
Each font links to its Google Fonts page where available.

| Type    | Font Family  | Link                              |
|---------|--------------|-----------------------------------|
| primary | DM Sans      | [Google Fonts →](https://fonts.google.com/specimen/DM+Sans)   |
| heading | OktaNeue     | [Google Fonts →](https://fonts.google.com/specimen/OktaNeue)  |

## Visual Assets

## UI Components
Live previews rendered using SINAI's actual button styles.

| Button Type   | Background | Text Color | Border Radius | Shadow |
|---------------|------------|------------|---------------|--------|
| Button Primary| #FF6141    | #FFFFFF    | 60px          | none   |
| Button Secondary| #F8F8FF | #333333    | 0px           | none   |

## Brand Personality
**Tone:** professional  **Energy:** medium **Audience:** businesses focused on sustainability and carbon management

## SINAI Brand in the Wild

Source: [sinai.com](https://www.sinai.com/pt/resources/about-us)

Source: [sinai.com](https://www.sinai.com/resources/blog)

Source: [sinai.com](https://www.sinai.com/post/sinai-technologies-recognized-as-a-top-solution-for-net-zero-strategy-development-in-new-verdantix-research-report)

Source: [sinai.com](https://www.sinai.com/resources/blog)

Source: [sinai.com](https://www.sinai.com/post/net-zero-pathways-for-utilities-companies)

Source: [sinai.com](https://www.sinai.com/resources/blog)

## Frequently Asked Questions

1. **What is SINAI's primary brand color?**  
   SINAI's primary brand color is #FF6141. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does SINAI use?**  
   SINAI uses DM Sans for body text and OktaNeue for headings. Fonts were detected on http://www.sinai.com as part of their live design system.

3. **Does SINAI use a light or dark theme?**  
   SINAI's primary site uses a light color scheme, with a background of #FFFFFF.

4. **Where can I find SINAI's logo?**  
   SINAI's logo is available directly on their site (http://www.sinai.com). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**  
   This profile was extracted from http://www.sinai.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SINAI.

## Methodology
Brand data on this page was extracted from [http://www.sinai.com](http://www.sinai.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by SINAI.

## Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "OktaNeue",
      "role": "heading"
    },
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF6141",
    "secondary": "#19404D",
    "accent": "#FF6141",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#E8C57E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "OktaNeue"
    },
    "fontStacks": {
      "heading": [
        "OktaNeue",
        "sans-serif"
      ],
      "body": [
        "OktaNeue",
        "sans-serif"
      ],
      "paragraph": [
        "OktaNeue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF6141",
      "textColor": "#FFFFFF",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8F8FF",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/618aebc419672ed549ae9b18/679ca4cf19494fc8775a00cc_Logo.png",
    "favicon": "https://cdn.prod.website-files.com/618aebc419672ed549ae9b18/67ec797a9f81c5c8646c9711_Favicon%201.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "SINAI Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses focused on sustainability and carbon management"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}
```