Simular Brand: Colors, Fonts, Logo & Visual Identity

Simular Brand Identity

A complete profile of Simular's visual system — colors, typography, components, and personality — extracted from https://www.simular.ai/. Built for designers, agents, and AI tools.

Primary

#00A3FF

Accent

#672ED9

Body Font

Manrope

Heading

Instrument Sans

Color Palette

Brand palette extracted from https://www.simular.ai/.

primary: #00A3FF (rgb(0, 163, 255))
secondary: #021729 (rgb(2, 23, 41))
accent: #672ED9 (rgb(103, 46, 217))
background: #FFFFFF (rgb(255, 255, 255))
textPrimary: #000000 (rgb(0, 0, 0))
link: #672ED9 (rgb(103, 46, 217))

Typography

Each font links to its Google Fonts page where available.

primary: Manrope
- Google Fonts →
heading: Instrument Sans
- Google Fonts →
- Adamina, Arial, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Simular's actual button styles.

Button Primary

Background: #000000
Text Color: #FFFFFF
Border Radius: 16px
Shadow: none

Button Secondary

Background: transparent
Text Color: #000000
Border Color: #000000
Border Radius: 16px
Shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: tech-savvy professionals

Simular Brand in the Wild

Image: cdn.prod.website-files.com
Source: simular.ai

Frequently Asked Questions

What is Simular's primary brand color?
Simular's primary brand color is #00A3FF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Simular use?
Simular uses #672ED9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Simular use?
Simular uses Manrope for body text and Instrument Sans for headings. Fonts were detected on https://www.simular.ai/ as part of their live design system.
Does Simular use a light or dark theme?
Simular's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Simular's logo?
Simular's logo is available directly on their site (https://www.simular.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.simular.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Simular.

Methodology

Brand data on this page was extracted from https://www.simular.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Simular.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Instrument Sans",
      "role": "heading"
    },
    {
      "family": "Adamina",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#00A3FF",
    "secondary": "#021729",
    "accent": "#672ED9",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#672ED9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Adamina",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "66.08px",
      "h2": "56px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/666c58d71e64e2eb5bdf950b/683f67d67261de228d7c1113_image%201.png",
    "favicon": "https://cdn.prod.website-files.com/666c58d71e64e2eb5bdf950b/67d274d9ab68980ec9f893b5_favicon-32.png",
    "ogImage": "https://cdn.prod.website-files.com/666c58d71e64e2eb5bdf950b/686c60b34e68bde700624e61_home-figure.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try Sai - 24/7 AI Co-worker, secure and always working",
      "reasoning": "Button #4 ('Try Sai - 24/7 AI Co-worker, secure and always working') is the primary CTA due to its action-oriented text and prominent dark background, making it stand out as a key action button."
    },
    "secondary": {
      "index": 2,
      "text": "Try Simular",
      "reasoning": "Button #5 ('Try Simular') is selected as secondary because it has a transparent background with a border, making it less prominent than the primary button but still important."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}