# Simular Brand Identity

A complete profile of **Simular**'s visual system — colors, typography, components, and personality — extracted from https://www.simular.ai/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00A3FF |
| Accent | #672ED9 |
| Body Font | Manrope |
| Heading Font | Instrument Sans |

## Color Palette

- primary: #00A3FF
- secondary: #021729
- accent: #672ED9
- background: #FFFFFF
- textPrimary: #000000
- link: #672ED9

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=16px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=16px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## Simular Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Meet your teammate, Simular 1.0**
  - Image: 
  - Source: [Meet your teammate](https://www.simular.ai/articles/meet-your-teammate-simular-1-0)
- **7 Best AI Blog Writing Tools in 2026: Services, Tips, and Real Examples**
  - Image: 
  - Source: [Blog Writing Tools](https://www.simular.ai/alternatives/blog-writing-services)
- **About**
  - Image: 
  - Source: [About](https://www.simular.ai/about)
- **Simular AI**
  - Image: 
  - Source: [Simular AI](https://www.simular.ai/use-cases/blog-writing-service)
- **How to Sync Facebook Reports to Google Sheets Guide**
  - Image: 
  - Source: [Sync Guide](https://www.simular.ai/workflow/how-to-sync-facebook-reports-to-google-sheets-guide)
- **Blog**
  - Image: 
  - Source: [Blog](https://www.simular.ai/blog)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.