# Simplify Brand Identity

A complete profile of **Simplify**'s visual system — colors, typography, components, and personality — extracted from [https://simplify.jobs/](https://simplify.jobs/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://simplify.jobs/.  
**primary**  
`#263137`  
**rgb(38, 49, 55)**

**secondary**  
`#F0FCFF`  
**rgb(240, 252, 255)**

**accent**  
`#12A1C0`  
**rgb(18, 161, 192)**

**background**  
`#FFFFFF`  
**rgb(255, 255, 255)**

**textPrimary**  
`#12A1C0`  
**rgb(18, 161, 192)**

**link**  
`#12A1C0`  
**rgb(18, 161, 192)**

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Circular Std  
[Circular Std Google Fonts →](https://fonts.google.com/specimen/Circular+Std)

**heading**  
Circular Std  
[Circular Std Google Fonts →](https://fonts.google.com/specimen/Circular+Std)  
Circular Std, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI, Noto Color Emoji

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Simplify's actual button styles.

### Button Primary  
**buttonPrimary**  
- background: `#12A1C0`  
- textColor: `#FFFFFF`  
- borderColor: `#12A1C0`  
- borderRadius: `9999px`  
- shadow: `none`

### Button Secondary  
**buttonSecondary**  
- background: `#FFFFFF`  
- textColor: `#0A88A4`  
- borderColor: `#0A88A4`  
- borderRadius: `9999px`  
- shadow: `none`

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** job seekers and professionals

## Simplify Brand in the Wild  
  
Image: [storage.googleapis.com](https://storage.googleapis.com/simplify-imgs/companies/5928bae8-704a-41a5-a1e7-1f405fa014d9/logo.png)  
Source: [simplify.jobs](https://simplify.jobs/c/Artemis-Consulting)

Image: [storage.googleapis.com](https://storage.googleapis.com/simplify-imgs/companies/31d54f48-c8c6-4998-9122-9dd075350876/logo.jpg)  
Source: [simplify.jobs](https://simplify.jobs/l/List-Big-Tech-SWE-Internships)

Image: [simplify.jobs](https://simplify.jobs/blog/content/images/size/w600/2024/12/Blog-OG-image.png)  
Source: [simplify.jobs](https://simplify.jobs/blog/)

Image: [simplify.jobs](https://simplify.jobs/blog/content/images/2022/04/logo-Meta.png)  
Source: [simplify.jobs](https://simplify.jobs/blog/highest-paying-internships/)

Image: [images.unsplash.com](https://images.unsplash.com/photo-1640441281085-9e2000f3d693?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDV8fG1ldGF8ZW58MHx8fHwxNjU2NjM4MjUx&ixlib=rb-1.2.1&q=80&w=600)  
Source: [simplify.jobs](https://simplify.jobs/blog/)

Image: [simplify.jobs](https://simplify.jobs/blog/content/images/2022/04/Roblox-logo-1.png)  
Source: [simplify.jobs](https://simplify.jobs/blog/highest-paying-internships/)

## Frequently Asked Questions

- **What is Simplify's primary brand color?**  
Simplify's primary brand color is `#263137`. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Simplify use?**  
Simplify uses `#12A1C0` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Simplify use?**  
Simplify uses **Circular Std** as the primary typeface across body and headings.

- **Does Simplify use a light or dark theme?**  
Simplify's primary site uses a light color scheme, with a background of `#FFFFFF`.

- **Where can I find Simplify's logo?**  
Simplify's logo is available directly on their site ([https://simplify.jobs/](https://simplify.jobs/)). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
This profile was extracted from [https://simplify.jobs/](https://simplify.jobs/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Simplify.

## Methodology

Brand data on this page was extracted from [https://simplify.jobs/](https://simplify.jobs/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Simplify.