# SimpleHash Brand Identity

A complete profile of **SimpleHash**'s visual system — colors, typography, components, and personality — extracted from [https://www.simplehash.com](https://www.simplehash.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.simplehash.com.
### Primary
#6B7280
### Secondary
#111827
### Accent
#4F46E5
### Background
#FFFFFF
### Text Primary
#4F46E5
### Link
#4F46E5

## Typography

Each font links to its Google Fonts page where available.
### Primary
Roboto  
[Google Fonts →](https://fonts.google.com/specimen/Roboto)  
### Heading
Roboto  
[Google Fonts →](https://fonts.google.com/specimen/Roboto)

## UI Components

Live previews rendered using SimpleHash's actual button styles.
### Button Primary
- background: #E0E7FF
- textColor: #4338CA
- borderRadius: 6px
- shadow: none

## Brand Personality
**Tone:** professional  
**Energy:** medium  
**Audience:** developers and tech companies

## SimpleHash Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.

Image: [uploads-ssl.webflow.com](https://uploads-ssl.webflow.com/64f16f96d7acc99e5e97b735/65282c4f9612dd5d524d4f98_Zerion%20Header%202.jpg)  
Source: [simplehash.com](https://simplehash.com/blog/how-zerion-expanded-support-for-nfts-across-seven-chains-with-simplehash)

Image: [uploads-ssl.webflow.com](https://uploads-ssl.webflow.com/64f16f96d7acc99e5e97b735/64f17118fceea2659a516d1c_6459dad441c323a22dc41cef_64093178f54b45bf71e895ce_Option%2525202.png)  
Source: [simplehash.com](https://simplehash.com/blog/bitski-builds-the-nft-wallet-for-everyone-powered-by-simplehash)

Image: [uploads-ssl.webflow.com](https://uploads-ssl.webflow.com/64f16f96d7acc99e5e97b735/65cc6dad15f6a7a63410f63e_sh_blog.png)  
Source: [simplehash.com](https://simplehash.com/blog/how-to-stream-real-time-nft-events)

Image: [uploads-ssl.webflow.com](https://uploads-ssl.webflow.com/64f16f96d7acc99e5e97b735/64f1711854cb2f3cd5c7c1fc_648cc54acbe27740361cf2a3_Lauren%2520II.png)  
Source: [simplehash.com](https://simplehash.com/blog/how-bitski-improved-platform-speed-by-50-with-simplehash)

Image: [uploads-ssl.webflow.com](https://uploads-ssl.webflow.com/64f16f96d7acc99e5e97b735/653c19a414c619572d27c472_Banner%20blog%203%20(1).png)  
Source: [simplehash.com](https://simplehash.com/blog/all)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/64f16f96d7acc99e5e97b735/670944e05ffb5b512a8c676c_u0.jpg)  
Source: [simplehash.com](https://simplehash.com/blog/uniswap-x-simplehash)

## Frequently Asked Questions

### What is SimpleHash's primary brand color?
SimpleHash's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does SimpleHash use?
SimpleHash uses #4F46E5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does SimpleHash use?
SimpleHash uses Roboto as the primary typeface across body and headings.

### Does SimpleHash use a light or dark theme?
SimpleHash's primary site uses a light color scheme, with a background of #FFFFFF.

### Where can I find SimpleHash's logo?
SimpleHash's logo is available directly on their site (https://www.simplehash.com). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?
This profile was extracted from https://www.simplehash.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SimpleHash.

## Methodology

Brand data on this page was extracted from [https://www.simplehash.com](https://www.simplehash.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by SimpleHash.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#111827",
    "accent": "#4F46E5",
    "background": "#FFFFFF",
    "textPrimary": "#4F46E5",
    "link": "#4F46E5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "14px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E0E7FF",
      "textColor": "#4338CA",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.simplehash.xyz/landing_page/logos/sh_logo_with_text_dark.svg",
    "favicon": "https://simplehash.com/favicon.ico",
    "ogImage": "https://cdn.simplehash.xyz/landing_page/logos/og_image_dark_colors.png",
    "logoHref": "/",
    "logoAlt": "Company Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is in the header, links to the homepage, and matches the brand name 'SimpleHash'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "See the full list of chains and marketplaces",
      "reasoning": "Button #0 is more action-oriented with the text 'See the full list of chains and marketplaces', which suggests a primary action related to exploring the product offerings."
    },
    "secondary": {
      "index": 1,
      "text": "Read the docs",
      "reasoning": "Button #1, 'Read the docs', is typically a secondary action, providing additional information rather than a direct engagement with the product."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is in the header, links to the homepage, and matches the brand name 'SimpleHash'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```