Sim Brand Identity

A complete profile of Sim's visual system — colors, typography, components, and personality — extracted from https://sim.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://sim.ai.

• Primary: #766530
• Secondary: #16A34A
• Accent: #462424
• Background: #1C1C1C
• Text Primary: #1C1C1C
• Link: #462424

Typography

Each font links to its Google Fonts page where available.

• Primary: Segoe UI (Google Fonts →)
• Heading: Segoe UI (Google Fonts →)

Fallback: season, season Fallback, system-ui, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Sim's actual button styles.

• Input:

  • Background: transparent
  • Text Color: #ECECEC
  • Border Color: null
  • Border Radius: 0px
  • Shadow: none

• Button Primary:

  • Background: #FFFFFF
  • Text Color: #000000
  • Border Color: #FFFFFF
  • Border Radius: 5px
  • Shadow: none

• Button Secondary:

  • Background: #1C1C1C
  • Text Color: #1A1A1A
  • Border Radius: 0px
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: AI developers and tech companies

Sim Brand in the Wild

Image: sim.ai

Image: sim.ai

Image: sim.ai

Image: sim.ai

Image: docs.sim.ai

Image: docs.sim.ai

Frequently Asked Questions

1. What is Sim's primary brand color?
   Sim's primary brand color is #766530. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Sim use?
   Sim uses #462424 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Sim use?
   Sim uses Segoe UI as the primary typeface across body and headings.

4. Does Sim use a light or dark theme?
   Sim's primary site uses a light color scheme, with a background of #1C1C1C.

5. Where can I find Sim's logo?
   Sim's logo is available directly on their site (https://sim.ai). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://sim.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sim.