# SID Brand Identity

A complete profile of **SID**'s visual system — colors, typography, components, and personality — extracted from [https://www.sid.ai](https://www.sid.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.sid.ai.

| Type     | Color Code | RGB                |
|----------|------------|--------------------|
| primary  | #4B000A    | rgb(75, 0, 10)     |
| accent   | #4B000A    | rgb(75, 0, 10)     |
| background| #FFFFFF   | rgb(255, 255, 255) |
| textPrimary| #000000  | rgb(0, 0, 0)       |
| link     | #4B000A    | rgb(75, 0, 10)     |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font              | Link                                       |
|--------|-------------------|--------------------------------------------|
| primary| Times New Roman    | [Google Fonts →](https://fonts.google.com/specimen/Times+New+Roman) |
| heading| Times New Roman    | [Google Fonts →](https://fonts.google.com/specimen/Times+New+Roman) |

## Visual Assets

Favicon

Social Card

## UI Components

Live previews rendered using SID's actual button styles.

### Button Primary

- background: #4B000A
- textColor: #FFFFFF
- borderColor: #FFFFFF
- borderRadius: 0px
- shadow: none

### Button Secondary

- background: #FFFFFF
- textColor: #000000
- borderColor: #000000
- borderRadius: 0px
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 4px 4px 0px 0px

## Brand Personality

**Tone:** modern  **Energy:** medium  **Audience:** tech-savvy professionals

## SID Brand in the Wild

Image: [sid.ai](https://www.sid.ai/research/SID-1_Preview/technical-report/time_recall_plot.png)  
Source: [sid.ai](https://www.sid.ai/research/sid-1-technical-report)

Image: [sid.ai](https://www.sid.ai/_next/image?url=%2Fresearch%2FSID-1_Preview%2Ftechnical-report%2Fcomparison_chart.png&w=3840&q=75)  
Source: [sid.ai](https://www.sid.ai/research/sid-1-technical-report)

## Frequently Asked Questions

**What is SID's primary brand color?**  
SID's primary brand color is #4B000A. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does SID use?**  
SID uses Times New Roman as the primary typeface across body and headings.

**Does SID use a light or dark theme?**  
SID's primary site uses a light color scheme, with a background of #FFFFFF.

**How was this brand profile generated?**  
This profile was extracted from https://www.sid.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SID.

## Methodology

Brand data on this page was extracted from [https://www.sid.ai](https://www.sid.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by SID.