# Shred Video Brand Identity

A complete profile of **Shred Video**'s visual system — colors, typography, components, and personality — extracted from [https://shredvideo.com](https://shredvideo.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://shredvideo.com.

| Color      | Hex      | RGB            |
|------------|----------|----------------|
| primary    | #D81F32  | rgb(216, 31, 50) |
| secondary  | #19202A  | rgb(25, 32, 42)  |
| accent     | #D81F32  | rgb(216, 31, 50) |
| background | #010101  | rgb(1, 1, 1)     |
| textPrimary| #010101  | rgb(1, 1, 1)     |
| link       | #212730  | rgb(33, 39, 48)  |

## Typography

Each font links to its Google Fonts page where available.

| Role    | Font                 | Link                                     |
|---------|----------------------|------------------------------------------|
| primary | Proxima Nova Soft    | [Google Fonts →](https://fonts.google.com/specimen/Proxima+Nova+Soft) |
| heading | Proxima Nova         | [Google Fonts →](https://fonts.google.com/specimen/Proxima+Nova) |

## UI Components

Live previews rendered using Shred Video's actual button styles.

### Button Primary
- **Background:** #D81F32
- **Text Color:** #FFFFFF
- **Border Color:** #D81F32
- **Border Radius:** 100px
- **Shadow:** none

### Button Secondary
- **Background:** transparent
- **Text Color:** #FFFFFF
- **Border Color:** #D81F32
- **Border Radius:** 100px
- **Shadow:** none

## Brand Personality

**Tone:** modern  
**Energy:** high  
**Audience:** tech-savvy individuals and businesses looking for video solutions

## Shred Video Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: [ajhackett.shredvideo.com](https://ajhackett.shredvideo.com/f/qtPxsA9gCE)

Source: [ajhackett.shredvideo.com](https://ajhackett.shredvideo.com/f/RDeMFGYepU)

Source: [shredvideo.com](https://shredvideo.com/skydive.html)

## Frequently Asked Questions

**What is Shred Video's primary brand color?**  
Shred Video's primary brand color is #D81F32. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Shred Video use?**  
Shred Video uses Proxima Nova Soft for body text and Proxima Nova for headings. Fonts were detected on https://shredvideo.com as part of their live design system.

**Does Shred Video use a light or dark theme?**  
Shred Video's primary site uses a light color scheme, with a background of #010101.

**Where can I find Shred Video's logo?**  
Shred Video's logo is available directly on their site (https://shredvideo.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://shredvideo.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Shred Video.