# Shortwave Brand Identity

A complete profile of **Shortwave**'s visual system — colors, typography, components, and personality — extracted from [https://www.shortwave.com/](https://www.shortwave.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.shortwave.com/.  
**primary**  
`#356AFF`  
`rgb(53, 106, 255)`  
**secondary**  
`#6593FF`  
`rgb(101, 147, 255)`  
**accent**  
`#356AFF`  
`rgb(53, 106, 255)`  
**background**  
`#0F0F16`  
`rgb(15, 15, 22)`  
**textPrimary**  
`#0F0F16`  
`rgb(15, 15, 22)`  
**link**  
`#9E9EFF`  
`rgb(158, 158, 255)`

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Poppins  
[Poppins on Google Fonts →](https://fonts.google.com/specimen/Poppins)  
**heading**  
Poppins  
[Poppins on Google Fonts →](https://fonts.google.com/specimen/Poppins)  
*Poppins, sans-serif*

## Visual Assets

**Logo**  
  
**Favicon**  
  
**Social Card**

## UI Components

**Input**  
`input`  
`background: transparent`  
`textColor: #FFFFFF`  
`borderColor: null`  
`borderRadius: 0px`  
`shadow: none`

**Button Primary**  
`buttonPrimary`  
`background: #356AFF`  
`textColor: #FFFFFF`  
`borderRadius: 8px`  
`shadow: none`

**Button Secondary**  
`buttonSecondary`  
`background: transparent`  
`textColor: #FFFFFF`  
`borderColor: #356AFF`  
`borderRadius: 8px`  
`shadow: none`

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy professionals

## Frequently Asked Questions

**What is Shortwave's primary brand color?**  
Shortwave's primary brand color is #356AFF. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Shortwave use?**  
Shortwave uses Poppins as the primary typeface across body and headings.

**Does Shortwave use a light or dark theme?**  
Shortwave's primary site uses a light color scheme, with a background of #0F0F16.

**Where can I find Shortwave's logo?**  
Shortwave's logo is available directly on their site (https://www.shortwave.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.shortwave.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Shortwave.