Shortcut Brand Identity

A complete profile of Shortcut's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #494BCB
• secondary: #797ADE
• accent: #494BCB
• background: #FFFFFF
• textPrimary: #000000
• link: #08093F

Typography

• primary: Satoshi — https://fonts.google.com/specimen/Satoshi
• heading: Satoshi — https://fonts.google.com/specimen/Satoshi

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#494BCB, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#F6F6FA, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: software teams

Shortcut Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Collaborate with your AI Teammates in Shortcut
  • Image:
  • Source: https://www.shortcut.com/blog/shortcut-for-agents
• Shortcut Blog — Project Management for Software Teams
  • Image:
  • Source: https://www.shortcut.com/blog
• Single Epic Page – Shortcut Help Center
  • Image:
  • Source: https://help.shortcut.com/hc/en-us/articles/360045483932-Single-Epic-Page
• Shortcut Blog — Project Management for Software Teams
  • Image: .png)
  • Source: https://www.shortcut.com/blog
• Shortcut – Project Management for Software Teams
  • Image:
  • Source: https://www.shortcut.com/
• Shortcut Blog
  • Image: .png)
  • Source: https://www.shortcut.com/blog-categories/how-product-engineering-work-together

Working with these fonts

Not found on Google Fonts? Instructions for using the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and browse around.
4. For each captured font URL: right-click to download the file.
5. Copy matching @font-face declarations to your CSS.

Programmatic alternative: use Playwright or Puppeteer to listen for font responses.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Satoshi",
   "role": "body"
  },
  {
   "family": "Verdana",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#494BCB",
  "secondary": "#797ADE",
  "accent": "#494BCB",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#08093F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Satoshi",
   "heading": "Satoshi"
  },
  "fontStacks": {
   "heading": [
    "Satoshi",
    "Verdana",
    "sans-serif"
   ],
   "body": [
    "Satoshi",
    "Verdana",
    "sans-serif"
   ],
   "paragraph": [
    "Satoshi",
    "Verdana",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "48px",
   "body": "21.92px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#494BCB",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F6F6FA",
   "textColor": "#000000",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/6784ef8df976cd8e20df362a_Shortcut%20logo.svg",
  "favicon": "https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/67f8df66818a6348b58e8bee_33232mark-purple.png",
  "ogImage": "https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/67c60e525301dfb9bc1f8b3a_img-opengraph-mainsite.png",
  "logoHref": "/",
  "logoAlt": "brand logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 21,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Shortcut'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 4,
   "text": "Get Started - free forever",
   "reasoning": "Button #2 has a vibrant blue background (#494BCB) and strong CTA text 'Get Started - free forever', making it the most prominent primary action."
  },
  "secondary": {
   "index": 1,
   "text": "Get started - it’s freeView Customizations",
   "reasoning": "Button #6 has a different background color (#F6F6FA) and serves as a secondary action with text 'Get started - it’s freeView Customizations'."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "software teams"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Shortcut'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}