Shortcut Brand Identity

A complete profile of Shortcut's visual system — colors, typography, components, and personality — extracted from https://www.shortcut.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.shortcut.com/.

• primary: #494BCB
• secondary: #797ADE
• accent: #494BCB
• background: #FFFFFF
• textPrimary: #000000
• link: #08093F

Typography

Each font links to its Google Fonts page where available.

• primary: Satoshi
• heading: Satoshi

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Shortcut's actual button styles.

• Button Primary:

  • background: #494BCB
  • textColor: #FFFFFF
  • borderRadius: 8px
  • shadow: none

• Button Secondary:

  • background: #F6F6FA
  • textColor: #000000
  • borderRadius: 0px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: software teams

Frequently Asked Questions

• What is Shortcut's primary brand color?
  Shortcut's primary brand color is #494BCB. It anchors the visual identity across their website, product UI, and marketing materials.
• What font does Shortcut use?
  Shortcut uses Satoshi as the primary typeface across body and headings.
• Does Shortcut use a light or dark theme?
  Shortcut's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Shortcut's logo?
  Shortcut's logo is available directly on their site (https://www.shortcut.com/). The current logo URL is included in the machine-readable JSON profile linked above.

Methodology

Brand data on this page was extracted from https://www.shortcut.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Verdana",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#494BCB",
    "secondary": "#797ADE",
    "accent": "#494BCB",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#08093F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "Verdana",
        "sans-serif"
      ],
      "body": [
        "Satoshi",
        "Verdana",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "Verdana",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "21.92px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#494BCB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F6F6FA",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/6784ef8df976cd8e20df362a_Shortcut%20logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/67f8df66818a6348b58e8bee_33232mark-purple.png",
    "ogImage": "https://cdn.prod.website-files.com/6784ef8df976cd8e20df35d5/67c60e525301dfb9bc1f8b3a_img-opengraph-mainsite.png",
    "logoHref": "/",
    "logoAlt": "brand logo"
  }
}

Conclusion

This page is published by CharacterQuilt and is not affiliated with or endorsed by Shortcut.