Shogun Brand Identity

A complete profile of Shogun's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #A0B3FB
• secondary: #262C35
• accent: #1A212A
• background: #1A212A
• textPrimary: #1A212A
• link: #1A212A

Typography

• primary: Soehne — https://fonts.google.com/specimen/Soehne
• heading: Soehne — https://fonts.google.com/specimen/Soehne

Visual Assets

• Logo:
• Favicon: .png)
• Social card (og:image): .webp)

UI Components

• buttonPrimary: background=#1A212A, textColor=#1A212A, borderColor=#1A212A, borderRadius=100px, shadow=none
• buttonSecondary: background=transparent, textColor=#1A212A, borderColor=#1A212A, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: ecommerce businesses

Shogun Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Mobile Commerce: What is M-Commerce & Why It Matters (+ Examples)
  • Image:
  • Source: https://getshogun.com/learn/mobile-commerce
• 9 Stunning Shopify Blog Examples That Drive Organic Traffic
  • Image:
  • Source: https://getshogun.com/learn/shopify-blog-examples
• Try The #1 Price Testing App for Shopify Stores
  • Image:
  • Source: https://getshogun.com/solutions/shopify-price-testing-app
• Advanced Visual Page Builder for BigCommerce | Shogun
  • Image:
  • Source: https://getshogun.com/solutions/bigcommerce-page-builder

Working with these fonts

Not found on Google Fonts? Here’s a flow to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extensions: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Soehne",
   "role": "body"
  },
  {
   "family": "Cartographcf",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#A0B3FB",
  "secondary": "#262C35",
  "accent": "#1A212A",
  "background": "#1A212A",
  "textPrimary": "#1A212A",
  "link": "#1A212A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Soehne",
   "heading": "Soehne"
  },
  "fontStacks": {
   "heading": [
    "Soehne",
    "sans-serif"
   ],
   "body": [
    "Soehne",
    "sans-serif"
   ],
   "paragraph": [
    "Soehne",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "32px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "16px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1A212A",
   "textColor": "#1A212A",
   "borderColor": "#1A212A",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#1A212A",
   "borderColor": "#1A212A",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/6650c0dafbafeb00fd5d7daf_logo-1.svg",
  "favicon": "https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/6621737cc90f7de0564a48b0_Shogun-Fav-Icon%20(4).png",
  "ogImage": "https://cdn.prod.website-files.com/65f36a007b9322599125cdb7/661d5192ec41e77e6bec68bb_home_open_graph_image%20(2).webp",
  "logoHref": "https://getshogun.com",
  "logoAlt": "Untitled UI logotext"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "ecommerce businesses"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}