Shofo Brand: Colors, Fonts, Logo & Visual Identity

Shofo Brand Identity

A complete profile of Shofo's visual system — colors, typography, components, and personality — extracted from https://shofo.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://shofo.ai/

Color	Hex	RGB
Primary	#9F1BFE	rgb(159, 27, 254)
Accent	#9F1BFE	rgb(159, 27, 254)
Background	#FFFFFF	rgb(255, 255, 255)
Text Primary	#4A5565	rgb(74, 85, 101)
Link	#4A5565	rgb(74, 85, 101)

Typography

Each font links to its Google Fonts page where available.

Role	Font	Google Fonts Link
Primary	Switzer	Google Fonts →
Heading	Switzer	Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Shofo's actual button styles.

Button Primary

Background: #9F1BFE
Text Color: #FFFFFF
Border Color: #9F1BFE
Border Radius: 0px
Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Shofo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: fondo.com

Source: linkedin.com

Source: fondo.com

Source: scbeatstore.com

Source: x.com

Frequently Asked Questions

What is Shofo's primary brand color?
Shofo's primary brand color is #9F1BFE. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Shofo use?
Shofo uses Switzer as the primary typeface across body and headings.

Does Shofo use a light or dark theme?
Shofo's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Shofo's logo?
Shofo's logo is available directly on their site (https://shofo.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://shofo.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Shofo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Switzer",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9F1BFE",
    "accent": "#9F1BFE",
    "background": "#FFFFFF",
    "textPrimary": "#4A5565",
    "link": "#4A5565"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer",
      "heading": "Switzer"
    },
    "fontStacks": {
      "heading": [
        "Switzer",
        "sans-serif"
      ],
      "body": [
        "Switzer",
        "sans-serif"
      ],
      "paragraph": [
        "Switzer",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#9F1BFE",
      "textColor": "#FFFFFF",
      "borderColor": "#9F1BFE",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.shofo.ai/shofo_ai_logo_words_new.svg?dpl=dpl_4q5dwNeTNdvZ7a4cxErui34AeaPr",
    "favicon": "https://www.shofo.ai/favicon.ico?favicon.8108864f.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Shofo AI Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}