Shippo Brand Identity

A complete profile of Shippo's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #147DA8
• secondary: #00484E
• accent: #25D695
• background: #EBF1F4
• textPrimary: #25D695
• link: #25D695

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Neue Haas Unica — https://fonts.google.com/specimen/Neue+Haas+Unica

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#25D695, textColor=#000000, borderColor=#000000, borderRadius=8px, shadow=none
• buttonSecondary: background=#00484E, textColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for shipping solutions

Shippo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 2025 Shipping Success Checklist: 5 Steps to Save Time and Money
  • Image:
  • Source: Shippo Blog
• Wix Guest Post: SEO Tips for Online Businesses
  • Image:
  • Source: Shippo Blog
• Introducing Shippo Intelligence: Your shipping analytics hub
  • Image: .png)
  • Source: Shippo Blog
• 5 Social Media Strategies to Grow E-Commerce Sales
  • Image:
  • Source: Shippo Blog
• Shipping Blog by Topic | Shippo
  • Image:
  • Source: Shippo Blog
• Building & Refining Your Social Media Strategy
  • Image:
  • Source: Shippo Blog

Working with these fonts

Not found on Google Fonts? Suggested flow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Neue Haas Unica",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Rethink Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#147DA8",
    "secondary": "#00484E",
    "accent": "#25D695",
    "background": "#EBF1F4",
    "textPrimary": "#25D695",
    "link": "#25D695"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Neue Haas Unica"
    },
    "fontStacks": {
      "heading": [
        "Rethink Sans",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "neue-haas-unica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "32px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#25D695",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#00484E",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/646bd3ac70ee08fca9869afe_shippo-logo-dark.svg",
    "favicon": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/66267ff9362d3fb941d67c28_img-shipp-favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/67f95fa0371c2ca7f01b8412_img-shippo-og-image-one-stop.png",
    "logoHref": "https://goshippo.com",
    "logoAlt": "Shippo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for shipping solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}