# Shippo Brand Identity

A complete profile of **Shippo**'s visual system — colors, typography, components, and personality — extracted from [https://goshippo.com](https://goshippo.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://goshippo.com.

- **primary**:  #147DA8
- **secondary**: #00484E
- **accent**:  #25D695
- **background**:  #EBF1F4
- **textPrimary**:  #25D695
- **link**: #25D695

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Roboto ( [Google Fonts →](https://fonts.google.com/specimen/Roboto) )
- **heading**: Neue Haas Unica ( [Google Fonts →](https://fonts.google.com/specimen/Neue+Haas+Unica) )

## Visual Assets

## UI Components

### Button Primary

- **background**: #25D695
- **textColor**: #000000
- **borderColor**: #000000
- **borderRadius**: 8px
- **shadow**: none

### Button Secondary

- **background**: #00484E
- **textColor**: #FFFFFF
- **borderRadius**: 8px
- **shadow**: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** businesses looking for shipping solutions

## Frequently Asked Questions

- **What is Shippo's primary brand color?**  Shippo's primary brand color is #147DA8.
- **What accent color does Shippo use?** Shippo uses #25D695 as an accent color.
- **What font does Shippo use?** Shippo uses Roboto for body text and Neue Haas Unica for headings.
- **Does Shippo use a light or dark theme?** Shippo's primary site uses a light color scheme, with a background of #EBF1F4.
- **Where can I find Shippo's logo?** Shippo's logo is available directly on their site: [Shippo](https://goshippo.com).

## Methodology

Brand data on this page was extracted from [https://goshippo.com](https://goshippo.com/) using the Firecrawl branding extraction API.
  
---

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Neue Haas Unica",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Rethink Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#147DA8",
    "secondary": "#00484E",
    "accent": "#25D695",
    "background": "#EBF1F4",
    "textPrimary": "#25D695",
    "link": "#25D695"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Neue Haas Unica"
    },
    "fontStacks": {
      "heading": [
        "Rethink Sans",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "neue-haas-unica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "32px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#25D695",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#00484E",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/646bd3ac70ee08fca9869afe_shippo-logo-dark.svg",
    "favicon": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/66267ff9362d3fb941d67c28_img-shipp-favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/67f95fa0371c2ca7f01b8412_img-shippo-og-image-one-stop.png",
    "logoHref": "https://goshippo.com",
    "logoAlt": "Shippo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for shipping solutions"
  }
}
```