Shipper Brand Identity

A complete profile of Shipper's visual system — colors, typography, components, and personality — extracted from https://shipper.id. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/shipper
• Machine-readable JSON: https://characterquilt.com/branding/shipper.json
• Per-page llms.txt: https://characterquilt.com/branding/shipper/llms.txt

Quick Facts

Color Palette

• primary: #F04A41
• secondary: #2FAF91
• accent: #BFC9D0
• background: #FFFFFF
• textPrimary: #141617
• link: #BFC9D0

Typography

• primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro
• heading: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and individuals in need of logistics solutions in Indonesia

Shipper Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Pengertian, Jenis-Jenis, Fungsi Dan Contoh Blog - Shipper
  • Image:
  • Source: https://shipper.id/blog/eng/digital-marketing/pengertian-jenis-jenis-fungsi-dan-contoh-blog/
• Cracking the Long Tail Challenge in E-commerce: Strategies for Success - Shipper
  • Image:
  • Source: https://shipper.id/blog/eng/marketplace-id/cracking-the-long-tail-challenge-in-e-commerce-strategies-for-success/
• Marketplace Optimization (MPO): Unveiling the Power of SEO for Marketplace Success - Shipper
  • Image:
  • Source: https://shipper.id/blog/eng/marketplace-id/marketplace-optimization-mpo-unveiling-the-power-of-seo-for-marketplace-success/
• Shipper
  • Image:
  • Source: https://slc.shipper.id/
• Maximize Your Holiday Revenue with These 10 Marketing Tips - Shipper
  • Image:
  • Source: https://shipper.id/blog/eng/digital-marketing/maximize-your-holiday-revenue-with-these-10-marketing-tips/
• Understanding E-Commerce Order Fulfillment and Effective Strategies - Shipper
  • Image:
  • Source: https://shipper.id/blog/eng/fulfillment/understanding-e-commerce-order-fulfillment-and-effective-strategies/

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{  
  "colorScheme": "light",  
  "fonts": [  
    {  
      "family": "Source Sans Pro",  
      "role": "body"  
    }  
  ],  
  "colors": {  
    "primary": "#F04A41",  
    "secondary": "#2FAF91",  
    "accent": "#BFC9D0",  
    "background": "#FFFFFF",  
    "textPrimary": "#141617",  
    "link": "#BFC9D0"  
  },  
  "typography": {  
    "fontFamilies": {  
      "primary": "Source Sans Pro",  
      "heading": "Source Sans Pro"  
    },  
    "fontStacks": {  
      "heading": [  
        "Source Sans Pro",  
        "-apple-system",  
        "blinkmacsystemfont",  
        "sans-serif"  
      ],  
      "body": [  
        "Source Sans Pro",  
        "-apple-system",  
        "blinkmacsystemfont",  
        "sans-serif"  
      ],  
      "paragraph": [  
        "Source Sans Pro",  
        "-apple-system",  
        "blinkmacsystemfont",  
        "sans-serif"  
      ]  
    },  
    "fontSizes": {  
      "h1": "64px",  
      "h2": "24px",  
      "body": "18px"  
    }  
  },  
  "spacing": {  
    "baseUnit": 4,  
    "borderRadius": "8px"  
  },  
  "components": {  
    "input": {  
      "background": "transparent",  
      "textColor": "#FFFFFF",  
      "borderColor": null,  
      "borderRadius": "0px",  
      "borderRadiusCorners": {  
        "topLeft": "0px",  
        "topRight": "0px",  
        "bottomRight": "0px",  
        "bottomLeft": "0px"  
      },  
      "shadow": "none"  
    }  
  },  
  "images": {  
    "logo": "https://i0.wp.com/shipper.id/wp-content/uploads/2025/12/logo-shipper.png?fit=142%2C48&ssl=1",  
    "favicon": "https://shipper.id/wp-content/uploads/2023/11/512x512-Logogram-Shipper-2.svg",  
    "ogImage": null,  
    "logoHref": "https://shipper.id/",  
    "logoAlt": "Shipper"  
  },  
  "__llm_logo_reasoning": {  
    "selectedIndex": 0,  
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand name 'Shipper'.",  
    "confidence": 0.95,  
    "source": "llm"  
  },  
  "personality": {  
    "tone": "professional",  
    "energy": "medium",  
    "targetAudience": "businesses and individuals in need of logistics solutions in Indonesia"  
  },  
  "designSystem": {  
    "framework": "custom",  
    "componentLibrary": ""  
  },  
  "confidence": {  
    "buttons": 0,  
    "colors": 0.9,  
    "overall": 0.45  
  },  
  "__llm_metadata": {  
    "logoSelection": {  
      "llmCalled": true,  
      "llmSucceeded": true,  
      "finalSource": "llm",  
      "rawLogoSelection": {  
        "selectedLogoIndex": 0,  
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand name 'Shipper'.",  
        "confidence": 0.95  
      }  
    },  
    "buttonClassification": {  
      "llmCalled": false,  
      "llmSucceeded": false  
    }  
  }  
}