# Shipmates Brand Identity

A complete profile of **Shipmates**'s visual system — colors, typography, components, and personality — extracted from [https://shipmates.app](https://shipmates.app/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://shipmates.app.

- **Primary**: #9CA3AF (rgb(156, 163, 175))
- **Accent**: #9CA3AF (rgb(156, 163, 175))
- **Background**: #FFFFFF (rgb(255, 255, 255))
- **Text Primary**: #333333 (rgb(51, 51, 51))
- **Link**: #9CA3AF (rgb(156, 163, 175))

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Inter (Inter [Google Fonts →](https://fonts.google.com/specimen/Inter))
- **Heading**: Inter (Inter [Google Fonts →](https://fonts.google.com/specimen/Inter))

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
```

## Visual Assets

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** unknown

## Shipmates Brand in the Wild

Image: [i.ebayimg.com](https://i.ebayimg.com/images/g/qqEAAOSwx~1jPHqB/s-l400.jpg)  
Source: [ebay.com](https://www.ebay.com/itm/165708542296)

Image: [saxonship.org](http://saxonship.org/wp-content/uploads/2025/12/Young-Shipmates-programme-vn01.jpg)  
Source: [saxonship.org](https://saxonship.org/become-a-young-saxon-shipmate/)

Image: [i.ebayimg.com](https://i.ebayimg.com/images/g/C4YAAOSwBPNXR2Se/s-l400.jpg)  
Source: [ebay.com](https://www.ebay.com/itm/391581332114)

Image: [i.guim.co.uk](https://i.guim.co.uk/img/media/17a00a80b051fe8695641b743be772d38c74731e/237_115_2518_1511/master/2518.jpg?width=465&dpr=1&s=none&crop=none)  
Source: [theguardian.com](https://www.theguardian.com/tv-and-radio/2019/jul/06/shipmates-review-channel-4)

Image: [i.ebayimg.com](https://i.ebayimg.com/images/g/1o4AAOSw9fVhA2vB/s-l400.jpg)  
Source: [ebay.com](https://www.ebay.com/itm/164986879008)

## Frequently Asked Questions

- **What is Shipmates's primary brand color?**  
  Shipmates's primary brand color is #9CA3AF. It anchors the visual identity across their website, product UI, and marketing materials.  
- **What font does Shipmates use?**  
  Shipmates uses Inter as the primary typeface across body and headings.  
- **Does Shipmates use a light or dark theme?**  
  Shipmates's primary site uses a light color scheme, with a background of #FFFFFF.  
- **How was this brand profile generated?**  
  This profile was extracted from https://shipmates.app using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Shipmates.

## Methodology

Brand data on this page was extracted from [https://shipmates.app](https://shipmates.app/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Shipmates.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "count": 3
    },
    {
      "family": "Inter Fallback",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "accent": "#9CA3AF",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "body": [
        "Inter",
        "Inter Fallback"
      ],
      "heading": [
        "Inter",
        "Inter Fallback"
      ],
      "paragraph": [
        "Inter",
        "Inter Fallback"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```

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