ShipBob Brand Identity

A complete profile of ShipBob's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #57586E
• secondary: #0A083B
• accent: #175CFF
• background: #FFFFFF
• textPrimary: #175CFF
• link: #175CFF

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Neurial Grotesk — https://fonts.google.com/specimen/Neurial+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#175CFF, textColor=#FFFFFF, borderRadius=50px, shadow=rgba(255, 255, 255, 0.15) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.075) 0px 1px 1px 0px
• buttonSecondary: background=#0A083B, textColor=#212529, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: ecommerce businesses

ShipBob Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• ShipBob Canada
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  Source: https://product.shipbob.com/canada

• Blog Archive - ShipBob

  Source: https://www.shipbob.com/blog/

• Summer '22 Release
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  Source: https://product.shipbob.com/summer-22

• Market Viability: How to Fuel Sustainable Success in 2025

  Source: https://www.shipbob.com/blog/product-market-viability/

• Warehouse Management System (WMS) Guide: Types & Benefits

  Source: https://www.shipbob.com/warehouse-management/warehouse-management-system-wms/

• 3PLs from A to Z: Definitions for Ecommerce Fulfillment

  Source: https://www.shipbob.com/blog/3pls-from-a-to-z-definitions-for-e-commerce-order-fulfillment/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Neurial Grotesk",
   "role": "heading"
  },
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#57586E",
  "secondary": "#0A083B",
  "accent": "#175CFF",
  "background": "#FFFFFF",
  "textPrimary": "#175CFF",
  "link": "#175CFF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Neurial Grotesk"
  },
  "fontStacks": {
   "heading": [
    "Neurial Grotesk",
    "Roboto",
    "system",
    "-apple-system",
    "BlinkMacSystemFont",
    ".SFNSDisplay-Regular",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Neurial Grotesk",
    "Roboto",
    "system",
    "-apple-system",
    "BlinkMacSystemFont",
    ".SFNSDisplay-Regular",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Neurial Grotesk",
    "Roboto",
    "system",
    "-apple-system",
    "BlinkMacSystemFont",
    ".SFNSDisplay-Regular",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "62px",
   "h2": "52px",
   "body": "15px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#175CFF",
   "textColor": "#FFFFFF",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "rgba(255, 255, 255, 0.15) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.075) 0px 1px 1px 0px"
  },
  "buttonSecondary": {
   "background": "#0A083B",
   "textColor": "#212529",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.shipbob.com/wp-content/uploads/2019/11/logo-footer.svg",
  "favicon": "https://www.shipbob.com/wp-content/themes/shipbob-2022/resources/icons/favicon.ico",
  "ogImage": "https://www.shipbob.com/wp-content/uploads/2025/10/b3018365eccf3d53a93cc33cda41b32c.png",
  "logoHref": "https://www.shipbob.com",
  "logoAlt": "ShipBob"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "ecommerce businesses"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}