# Shipamax Brand Identity

A complete profile of **Shipamax**'s visual system — colors, typography, components, and personality — extracted from https://shipamax.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/shipamax
- Machine-readable JSON: https://characterquilt.com/branding/shipamax.json
- Per-page llms.txt: https://characterquilt.com/branding/shipamax/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #0000EE
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: 
- Favicon:

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses in logistics and shipping

## Shipamax Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Freight Forwarding Technology and Automation Blog | Shipamax | Page 2**
  - Image: 
  - Source: [Link](https://shipamax.com/blog/2/)
- **Freight Forwarding Technology and Automation Blog | Shipamax | Page 2**
  - Image: .png?ixlib=gatsby-transform-url-1.1.1&fit=crop&auto=format%2Ccompress&ar=1.6871421134825613%3A1)
  - Source: [Link](https://shipamax.com/blog/2/)
- **Freight Forwarding Technology and Automation Blog | Shipamax | Page 2**
  - Image: .png?ixlib=gatsby-transform-url-1.1.1&fit=crop&auto=format%2Ccompress&ar=1.6871421134825613%3A1)
  - Source: [Link](https://shipamax.com/blog/2/)
- **Freight Forwarding Technology and Automation Blog | Shipamax | Page 2**
  - Image: 
  - Source: [Link](https://shipamax.com/blog/2/)
- **Freight Forwarding Technology and Automation Blog | Shipamax | Page 2**
  - Image: 
  - Source: [Link](https://shipamax.com/blog/2/)
- **Freight Forwarding Technology and Automation Blog | Shipamax | Page 2**
  - Image: 
  - Source: [Link](https://shipamax.com/blog/2/)

## Working with these fonts

Not found on Google Fonts? Instructions you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.