Shiok Meats Brand Identity

A complete profile of Shiok Meats's visual system — colors, typography, components, and personality — extracted from http://www.shiokmeats.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/shiok-meats
• Machine-readable JSON: https://characterquilt.com/branding/shiok-meats.json
• Per-page llms.txt: https://characterquilt.com/branding/shiok-meats/llms.txt

Quick Facts

Color Palette

• primary: #0051C3
• secondary: #BD2426
• accent: #62A1D8
• background: #FFFFFF
• textPrimary: #404040
• link: #62A1D8

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: -apple-system — https://fonts.google.com/specimen/-apple-system

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Shiok Meats Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Singapore's Shiok Meats On Fast Company's Top 10 Most Innovative Companies In Asia List
  • Image: https://www.greenqueen.com.hk/wp-content/uploads/2020/03/shiok-meats.jpeg
  • Source: https://www.greenqueen.com.hk/singapores-shiok-meats-on-fast-companys-top-10-most-innovative-companies-in-asia-list/
• Shiok Meats
  • Image: https://i.ytimg.com/vi/uJH82M54ZK0/maxresdefault.jpg
  • Source: https://www.youtube.com/watch?v=uJH82M54ZK0
• Shiok Meats — 2X Global
  • Image: https://images.squarespace-cdn.com/content/v1/638cb83455f20147b91df430/1678370149898-7BGSX3N02EWQOOBAIYB8/ShiokMeats.png
  • Source: https://www.2xglobal.org/case-studies/shiok-meats
• Cultivated Seafood Companies Umami Bioworks and Shiok Meats Announce Merger Plans
  • Image: https://static.wixstatic.com/media/7b6bc9_0067be6328bc4506b22baa93b2ef82cb~mv2.jpeg/v1/fill/w_1200,h_628,al_c/7b6bc9_0067be6328bc4506b22baa93b2ef82cb~mv2.jpeg
  • Source: https://www.plugandplayapac.com/post/cultivated-seafood-companies-umami-bioworks-and-shiok-meats-announce-merger-plans
• Shiok Meat pioneer in Cellular Agriculture
  • Image: https://www.wipo.int/documents/1576608/1577425/shiok-meats-cultivated-seafood-845.jpg/07286a6e-57ad-58b9-165f-d5d79b5d2fc5?version=1.2&t=1686306697661
  • Source: https://www.wipo.int/en/web/ip-advantage/w/stories/shiok-meat-pioneer-in-cellular-agriculture

Working with these fonts

Not found on Google Fonts?

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "-apple-system",
      "count": 11
    },
    {
      "family": "BlinkMacSystemFont",
      "count": 11
    },
    {
      "family": "Segoe UI",
      "count": 11
    },
    {
      "family": "Roboto",
      "count": 11
    },
    {
      "family": "Oxygen",
      "count": 11
    },
    {
      "family": "Ubuntu",
      "count": 11
    },
    {
      "family": "Helvetica Neue",
      "count": 11
    },
    {
      "family": "Arial",
      "count": 11
    },
    {
      "family": "sans-serif",
      "count": 11
    },
    {
      "family": "Times New Roman",
      "count": 1
    }
  ],
  "colors": {
    "primary": "#0051C3",
    "secondary": "#BD2426",
    "accent": "#62A1D8",
    "background": "#FFFFFF",
    "textPrimary": "#404040",
    "link": "#62A1D8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "-apple-system"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}