# Shimmer Brand Identity

A complete profile of **Shimmer**'s visual system — colors, typography, components, and personality — extracted from [https://shimmer.care](https://shimmer.care/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://shimmer.care.

### Colors
- **primary**: #EEF7FF  
- **secondary**: #F6EDFF  
- **accent**: #DFFFF7  
- **background**: #FFFFFF  
- **textPrimary**: #000000  
- **link**: #F7C144

## Typography

Each font links to its Google Fonts page where available.

### Fonts
- **primary**: Roobert  
- **heading**: Roobert  
- [Google Fonts →](https://fonts.google.com/specimen/Roobert)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

### Button Styles
1. **Button Primary**  
   - Background: #DFFFF7  
   - Text Color: #1F2026  
   - Border Radius: 0px  
   - Shadow: none

2. **Button Secondary**  
   - Background: #1F2026  
   - Text Color: #FFFFFF  
   - Border Radius: 16px  
   - Shadow: none

## Brand Personality
- **Tone**: professional  
- **Energy**: medium  
- **Audience**: Individuals with ADHD seeking coaching

## Shimmer Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/5fd53aee74de0344a4307aad/6790aede1d5f51c679dc6bc5_013-menopause-website.png)  
Source: [shimmer.care](https://www.shimmer.care/brainwaves)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/5ffbd248b8c48c3bbdf4e481/696aad81a2c38db2c2670c56_Product%20Hunt%20%26%20Blog%20Assets%20%202024-2025.png)  
Source: [shimmer.care](https://www.shimmer.care/blog)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/5ffbd248b8c48c3bbdf4e481/6346329ab403f110bd49121f_SC%2032%20(3).webp)  
Source: [shimmer.care](https://www.shimmer.care/blog/shimmer-adhd-coaching-launch)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/5ffbd248b8c48c3bbdf4e481/6791a4beee29d6d1ab1927c8_blog-header_(2).webp)  
Source: [shimmer.care](https://www.shimmer.care/blog/adhd-coaching-2-ai-launch)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/5fd53aee74de0344a4307aad/66f5443be9b9bc2b7b1d228b_004-lateDX-website.png)  
Source: [shimmer.care](https://www.shimmer.care/brainwaves)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/5ffbd248b8c48c3bbdf4e481/65d7c6df211455d3c5a4c93d_MwA0zaPGSOmeyF8T6CKtiA.webp)  
Source: [shimmer.care](https://www.shimmer.care/blog/adhd-disclosure-accommodations)

## Frequently Asked Questions

1. **What is Shimmer's primary brand color?**  
   Shimmer's primary brand color is #EEF7FF. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Shimmer use?**  
   Shimmer uses #DFFFF7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Shimmer use?**  
   Shimmer uses Roobert as the primary typeface across body and headings.

4. **Does Shimmer use a light or dark theme?**  
   Shimmer's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Shimmer's logo?**  
   Shimmer's logo is available directly on their site (https://shimmer.care). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://shimmer.care using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Shimmer.

## Methodology

Brand data on this page was extracted from [https://shimmer.care](https://shimmer.care/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Shimmer.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert",
      "role": "body"
    },
    {
      "family": "PT Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EEF7FF",
    "secondary": "#F6EDFF",
    "accent": "#DFFFF7",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#F7C144"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Roobert"
    },
    "fontStacks": {
      "heading": [
        "Roobert",
        "sans-serif"
      ],
      "body": [
        "Roobert",
        "sans-serif"
      ],
      "paragraph": [
        "Roobert",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#DFFFF7",
      "textColor": "#1F2026",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1F2026",
      "textColor": "#FFFFFF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5fd53aee74de0344a4307aad/656336d51f695122e0224179_logo-black.png",
    "favicon": "https://cdn.prod.website-files.com/5fd53aee74de0344a4307aad/62a2ac7a7cd5f74afba935b9_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/5fd53aee74de0344a4307aad/68f2ce2c54ad826d6ae3ff54_shimmer-home-meta.jpg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals with ADHD seeking coaching"
  }
}
```