# Shift Messenger Brand Identity

A complete profile of **Shift Messenger**'s visual system — colors, typography, components, and personality — extracted from http://shiftmessenger.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/shift-messenger
- Machine-readable JSON: https://characterquilt.com/branding/shift-messenger.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6DCAD9 |
| Accent | #25A755 |
| Body Font | Reddit Sans |
| Heading Font | Reddit Sans |

## Color Palette

- primary: #6DCAD9
- secondary: #E4EAFA
- accent: #25A755
- background: #FFFFFF
- textPrimary: #2B303A
- link: #2B303A

## Typography

- primary: Reddit Sans — https://fonts.google.com/specimen/Reddit+Sans
- heading: Reddit Sans — https://fonts.google.com/specimen/Reddit+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/646f73304671e238a8307894/669a63801fce8c81db890e8e_branch.svg
- Favicon: https://cdn.prod.website-files.com/646f73304671e238a8307894/66a6742b71ccd2ba7ccdc91f_favicon.svg
- Social card (og:image): https://cdn.prod.website-files.com/646f73304671e238a8307894/66a6719b15df3411006dffa7_Opengraph.jpg

## UI Components

- buttonPrimary: background=#25A755, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#2B303A, borderColor=#FFFFFF, borderRadius=23.75px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and workforce managers

## Shift Messenger Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Fast Payments for Any Workforce | Branch**
  - Image: https://branchweb.b-cdn.net/video%20cover.jpg
  - Source: http://shiftmessenger.com/
- **Fast Payments for Any Workforce | Branch**
  - Image: https://cdn.prod.website-files.com/646f73304671e238a8307894/669fd198b4a18c4b36c34af1_home_hero.webp
  - Source: http://shiftmessenger.com/
- **Fast Payments for Any Workforce | Branch**
  - Image: https://cdn.prod.website-files.com/646f73304671e238a8307894/66a6719b15df3411006dffa7_Opengraph.jpg
  - Source: http://shiftmessenger.com/
- **Fast Payments for Any Workforce | Branch**
  - Image: https://cdn.prod.website-files.com/646f73304671e238a8307894/66a107ed803aa01d57beb787_home_setup.webp
  - Source: http://shiftmessenger.com/
- **Fast Payments for Any Workforce | Branch**
  - Image: https://cdn.prod.website-files.com/646f73304671e238a8307894/669fd6ac868b94ea237f43dd_home_hero_mobile.webp
  - Source: http://shiftmessenger.com/
- **Fast Payments for Any Workforce | Branch**
  - Image: https://cdn.prod.website-files.com/646f73304671e238a8307894/669f97261b23daccb8874d79_cta-banner.webp
  - Source: http://shiftmessenger.com/

## Working with these fonts

Not found on Google Fonts? Here are some instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.