Sherloq Brand: Colors, Fonts, Logo & Visual Identity

Sherloq Brand Identity

A complete profile of Sherloq's visual system — colors, typography, components, and personality — extracted from http://sherloqdata.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://sherloqdata.io/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

UI Components

Live previews rendered using Sherloq's actual button styles.

Brand Personality

Sherloq Brand in the Wild

Frequently Asked Questions

  1. What is Sherloq's primary brand color?
    Sherloq's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
  2. What accent color does Sherloq use?
    Sherloq uses #FF3893 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
  3. What font does Sherloq use?
    Sherloq uses Figtree as the primary typeface across body and headings.
  4. Does Sherloq use a light or dark theme?
    Sherloq's primary site uses a dark color scheme, with a background of #101014.
  5. Where can I find Sherloq's logo?
    Sherloq's logo is available directly on their site (http://sherloqdata.io/). The current logo URL is included in the machine-readable JSON profile linked above.
  6. How was this brand profile generated?
    This profile was extracted from http://sherloqdata.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sherloq.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#FF3893",
    "background": "#101014",
    "textPrimary": "#101014",
    "link": "#FF3893"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#16161A",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#242429",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/AEt54yzc08gBiUoHSIq3C6SWXI.svg?width=81&height=20",
    "favicon": "https://framerusercontent.com/images/DuKeJJg32ldB8KeKCfzZExtKGw.svg",
    "ogImage": "https://framerusercontent.com/images/3o1bWBzkzJC2OkdGrvjBfiziBWE.png",
    "logoHref": "./"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  }
}