llms.txt

Shepherd Brand Identity

A complete profile of Shepherd's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #FDC331
Accent #FDC331
Body Font Times New Roman
Heading Font Gt Planar Trial

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and individuals seeking insurance services

Shepherd Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Magistersttrial",
 "role": "unknown"
 },
 {
 "family": "Times New Roman",
 "role": "body"
 },
 {
 "family": "Gt Planar Trial",
 "role": "heading"
 },
 {
 "family": "Arial",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#FDC331",
 "secondary": "#DA43E7",
 "accent": "#FDC331",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#D6C5B5"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Times New Roman",
 "heading": "Gt Planar Trial"
 },
 "fontStacks": {
 "heading": [
 "Magistersttrial",
 "Times New Roman",
 "sans-serif"
 ],
 "body": [
 "Magistersttrial",
 "Times New Roman",
 "sans-serif"
 ],
 "paragraph": [
 "Magistersttrial",
 "Times New Roman",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "100px",
 "h2": "52px",
 "body": "26.4px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FDC331",
 "textColor": "#000000",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#000000",
 "textColor": "#FFFFFF",
 "borderColor": "#000000",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20210%2044%22%20fill%3D%22none%22%3E%3Cpath%20d%3D%22M58.0702%2029.1274H58.6128L61.0545%2031.4545C63.4963%2033.7816%2064.8915%2034.8676%2067.4495%2034.8676C70.6664%2034.8676%2072.5655%2033.2774%2072.5655%2030.4849C72.5655%2028.3129%2071.5578%2027.1106%2069.4262%2025.947C67.3333%2024.8223%2064.1551%2024.0078%2061.9847%2022.6503C59.853%2021.2928%2058.7291%2019.276%2058.7291%2016.4059C58.7291%2012.1783%2061.9847%208.76526%2067.4495%208.76526C69.0386%208.76526%2070.5114%209.03675%2072.3717%209.03675H74.3871L76.2087%2014.8545H75.6274L73.1469%2012.4886C70.6277%2010.084%2069.3487%209.57975%2067.4108%209.57975C64.7753%209.57975%2062.9924%2011.0924%2062.9924%2013.4583C62.9924%2015.2424%2063.9613%2016.4835%2065.8605%2017.4531C67.7596%2018.4615%2070.9765%2019.3536%2073.2632%2020.6723C75.5499%2022.0298%2076.7901%2023.8526%2076.7901%2027.0718C76.7901%2031.8424%2073.0694%2035.6821%2067.2945%2035.6821C65.2791%2035.6821%2063.4575%2035.4106%2061.4809%2035.4106H59.853L58.0702%2029.1274Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M97.8742%2035.5059V35.6998H90.0451V35.5059L91.1691%2033.7606V23.2886C91.1691%2020.9227%2089.6963%2020.1082%2087.8747%2020.1082C86.7507%2020.1082%2085.8981%2020.4185%2085.3555%2020.7676V33.7606L86.4794%2035.5059V35.6998H78.6892V35.5059L79.8519%2033.7606V11.847L78.4566%209.32598V9.13206L85.3555%207.96851V20.2246C86.6345%2018.4793%2088.7661%2016.7339%2091.5954%2016.7339C94.8123%2016.7339%2096.7114%2018.9059%2096.7114%2022.1251V33.7606L97.8742%2035.5059Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M116.4%2030.8906C115.431%2033.4504%20112.912%2036.0878%20108.378%2036.0878C102.952%2036.0878%2099.4246%2032.248%2099.4246%2026.8181C99.4246%2021.0779%20103.262%2016.734%20108.494%2016.734C112.873%2016.734%20115.858%2019.5265%20116.245%2023.7153H104.231C104.269%2028.5635%20106.362%2032.0929%20111.362%2032.0929C113.494%2032.0929%20115.121%2031.4335%20116.09%2030.6191L116.4%2030.8906ZM104.231%2022.9396H110.509C110.315%2019.2163%20109.424%2017.5873%20107.486%2017.5873C105.548%2017.5873%20104.347%2019.1387%20104.231%2022.9396Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M136.748%2024.8401C136.748%2030.9681%20132.058%2035.6999%20126.787%2035.6999H124.307V42.0607L125.547%2043.806V43.9999H117.641V43.806L118.803%2042.0607V19.7592L117.679%2017.3158V17.1219H124.307V20.2634C125.431%2018.4406%20127.291%2016.734%20130.12%2016.734C134.112%2016.734%20136.748%2020.2634%20136.748%2024.8401ZM131.554%2028.0205C131.554%2023.0948%20130.159%2020.1859%20126.632%2020.1859C125.547%2020.1859%20124.811%2020.4574%20124.307%2020.8064V32.9462L129.268%2034.5751C130.663%2033.6831%20131.554%2031.4723%20131.554%2028.0205Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M157.6%2035.5059V35.6998H149.771V35.5059L150.895%2033.7606V23.2886C150.895%2020.9227%20149.422%2020.1082%20147.6%2020.1082C146.476%2020.1082%20145.623%2020.4185%20145.081%2020.7676V33.7606L146.205%2035.5059V35.6998H138.415V35.5059L139.577%2033.7606V11.847L138.182%209.32598V9.13206L145.081%207.96851V20.2246C146.36%2018.4793%20148.492%2016.7339%20151.321%2016.7339C154.538%2016.7339%20156.437%2018.9059%20156.437%2022.1251V33.7606L157.6%2035.5059Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M176.126%2030.8906C175.157%2033.4504%20172.638%2036.0878%20168.103%2036.0878C162.677%2036.0878%20159.15%2032.248%20159.15%2026.8181C159.15%2021.0779%20162.987%2016.734%20168.219%2016.734C172.599%2016.734%20175.583%2019.5265%20175.971%2023.7153H163.956C163.995%2028.5635%20166.088%2032.0929%20171.087%2032.0929C173.219%2032.0929%20174.847%2031.4335%20175.816%2030.6191L176.126%2030.8906ZM163.956%2022.9396H170.235C170.041%2019.2163%20169.149%2017.5873%20167.212%2017.5873C165.274%2017.5873%20164.072%2019.1387%20163.956%2022.9396Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M190.311%2016.9669V22.6295H185.428C184.885%2022.6295%20184.42%2022.7071%20184.071%2022.8622V33.7609L185.311%2035.5062V35.7001H177.366V35.5062L178.529%2033.7609V19.7594L177.444%2017.316V17.1221H184.071V22.2805C185.195%2019.7207%20187.094%2016.9669%20189.885%2016.9669H190.311Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M210%2035.5059V35.6998H204.303L203.605%2032.248C202.52%2034.4975%20200.621%2036.0877%20197.908%2036.0877C193.916%2036.0877%20191.086%2032.6746%20191.086%2027.904C191.086%2021.6208%20195.815%2017.2769%20201.435%2016.9666L203.489%2016.8503V11.847L202.132%209.32598V9.13206L209.031%207.96851V31.8989L210%2035.5059ZM203.489%2031.8601V19.8367L198.334%2018.4405C197.016%2019.4877%20196.319%2021.7372%20196.319%2024.7237C196.319%2029.8821%20197.908%2032.597%20201.086%2032.597C202.055%2032.597%20202.907%2032.3255%20203.489%2031.8601Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M29.1984%200L14.5992%2014.6095H29.1984V29.219L43.7975%2014.6095V0H29.1984Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M14.5992%2043.8285L29.1983%2029.219H14.5992V14.6095L0%2029.219V43.8285H14.5992Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://cdn.prod.website-files.com/6941fd8f651ca29cd5bc3597/6944715688a0692fb624f282_Frame%202147227429.png",
 "ogImage": "https://cdn.prod.website-files.com/6941fd8f651ca29cd5bc3597/6967fcaec4a604c140d2daf8_Frame%202147227436.jpg",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Contact usContact usContact us",
 "reasoning": "Button #0 uses the brand's primary color #FDC331, which is vibrant and stands out as a call-to-action with the text 'Contact us'."
 },
 "secondary": {
 "index": 1,
 "text": "Contact us",
 "reasoning": "Button #1 is a suitable secondary option with a contrasting dark background (#000000) and the same 'Contact us' text, making it less prominent than the primary button."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses and individuals seeking insurance services"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}