shepherd.json

Shepherd Brand Identity

A complete profile of Shepherd's visual system — colors, typography, components, and personality — extracted from https://shepherdinsurance.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FDC331
Accent #FDC331
Body Font Times New Roman
Heading Font Gt Planar Trial

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and individuals seeking insurance services

Shepherd Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Magistersttrial",
      "role": "unknown"
    },
    {
      "family": "Times New Roman",
      "role": "body"
    },
    {
      "family": "Gt Planar Trial",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FDC331",
    "secondary": "#DA43E7",
    "accent": "#FDC331",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#D6C5B5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Gt Planar Trial"
    },
    "fontStacks": {
      "heading": [
        "Magistersttrial",
        "Times New Roman",
        "sans-serif"
      ],
      "body": [
        "Magistersttrial",
        "Times New Roman",
        "sans-serif"
      ],
      "paragraph": [
        "Magistersttrial",
        "Times New Roman",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "100px",
      "h2": "52px",
      "body": "26.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FDC331",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20210%2044%22%20fill%3D%22none%22%3E%3Cpath%20d%3D%22M58.0702%2029.1274H58.6128L61.0545%2031.4545C63.4963%2033.7816%2064.8915%2034.8676%2067.4495%2034.8676C70.6664%2034.8676%2072.5655%2033.2774%2072.5655%2030.4849C72.5655%2028.3129%2071.5578%2027.1106%2069.4262%2025.947C67.3333%2024.8223%2064.1551%2024.0078%2061.9847%2022.6503C59.853%2021.2928%2058.7291%2019.276%2058.7291%2016.4059C58.7291%2012.1783%2061.9847%208.76526%2067.4495%208.76526C69.0386%208.76526%2070.5114%209.03675%2072.3717%209.03675H74.3871L76.2087%2014.8545H75.6274L73.1469%2012.4886C70.6277%2010.084%2069.3487%209.57975%2067.4108%209.57975C64.7753%209.57975%2062.9924%2011.0924%2062.9924%2013.4583C62.9924%2015.2424%2063.9613%2016.4835%2065.8605%2017.4531C67.7596%2018.4615%2070.9765%2019.3536%2073.2632%2020.6723C75.5499%2022.0298%2076.7901%2023.8526%2076.7901%2027.0718C76.7901%2031.8424%2073.0694%2035.6821%2067.2945%2035.6821C65.2791%2035.6821%2063.4575%2035.4106%2061.4809%2035.4106H59.853L58.0702%2029.1274Z%22%20fill%3D%22black%22%3E%3C/path%3E%3C/svg%3E"
  }
}