Shelf Brand Identity

A complete profile of Shelf's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #375CDC
• secondary: #FDB744
• accent: #375CDC
• background: #000000
• textPrimary: #000000
• link: #0000EE

Typography

• primary: Manrope — https://fonts.google.com/specimen/Manrope
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#375CDC, textColor=#0000EE, borderRadius=64px, shadow=none
• buttonSecondary: background=#191919, textColor=#0000EE, borderRadius=12px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: young professionals and tech-savvy users in India

Shelf Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Shelf: Shared Payments App
  • Image:
  • Source: https://shelfpay.in/flatmates
• Shelf: India's 1st shared payments app
  • Image:
  • Source: https://shelfpay.in/card
• Shelf: India's 1st shared payments app
  • Image:
  • Source: https://shelfpay.in/card
• Shelf: Shared Payments App
  • Image:
  • Source: https://shelfpay.in/migration-info
• Shelf: India's 1st shared payments app
  • Image:
  • Source: https://shelfpay.in/about
• Shelf: India's 1st shared payments app
  • Image:
  • Source: https://shelfpay.in/card

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Manrope",
   "role": "body"
  },
  {
   "family": "Poppins",
   "role": "heading"
  },
  {
   "family": "Inter",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#375CDC",
  "secondary": "#FDB744",
  "accent": "#375CDC",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Manrope",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Poppins",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "46px",
   "h2": "40px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#375CDC",
   "textColor": "#0000EE",
   "borderRadius": "64px",
   "borderRadiusCorners": {
    "topLeft": "64px",
    "topRight": "64px",
    "bottomRight": "64px",
    "bottomLeft": "64px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#191919",
   "textColor": "#0000EE",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/LKCrG9CKVgkWBsq35sJbuGZEic.png",
  "favicon": "https://framerusercontent.com/images/Eang3MDSdClhVGxv44QKLJ2lAU.png",
  "ogImage": "https://framerusercontent.com/assets/eHlW4OGZddLCDhhuGqzU0EfI.png",
  "logoHref": "./",
  "logoAlt": "Shelf Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "young professionals and tech-savvy users in India"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}