Shelf Engine Brand Identity

A complete profile of Shelf Engine's visual system — colors, typography, components, and personality — extracted from http://www.shelfengine.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.shelfengine.com.

• primary: #005257
  • rgb(0, 82, 87)
• secondary: #00BB7E
  • rgb(0, 187, 126)
• accent: #007672
  • rgb(0, 118, 114)
• background: #FFFFFF
  • rgb(255, 255, 255)
• textPrimary: #007672
  • rgb(0, 118, 114)
• link: #007672
  • rgb(0, 118, 114)

Typography

Each font links to its Google Fonts page where available.

• primary: Semplicitapro
  • Google Fonts →
• heading: Semplicitapro
  • Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Shelf Engine's actual button styles.

Button Primary

• background: #007672
• textColor: #F8FEFD
• borderColor: #007672
• borderRadius: 0px
• shadow: none

Button Secondary

• background: #00BB7E
• textColor: #FFFFFF
• borderColor: #00BB7E
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: retail businesses and data professionals

Shelf Engine Brand in the Wild

Image: gocrisp.com
Source: shelfengine.com

Image: gocrisp.com
Source: shelfengine.com

Image: gocrisp.com
Source: shelfengine.com

Image: gocrisp.com
Source: shelfengine.com

Image: gocrisp.com
Source: shelfengine.com

Image: gocrisp.com
Source: shelfengine.com

Frequently Asked Questions

1. What is Shelf Engine's primary brand color?
   Shelf Engine's primary brand color is #005257. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Shelf Engine use?
   Shelf Engine uses #007672 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Shelf Engine use?
   Shelf Engine uses Semplicitapro as the primary typeface across body and headings.

4. Does Shelf Engine use a light or dark theme?
   Shelf Engine's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Shelf Engine's logo?
   Shelf Engine's logo is available directly on their site (http://www.shelfengine.com). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from http://www.shelfengine.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Shelf Engine.