Shekel Mobility Brand Identity

A complete profile of Shekel Mobility's visual system — colors, typography, components, and personality — extracted from https://www.shekelmobility.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.shekelmobility.com/.

• Primary: #25353E (rgb(37, 53, 62))
• Secondary: #120101 (rgb(18, 1, 1))
• Accent: #EC615B (rgb(236, 97, 91))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #EC615B (rgb(236, 97, 91))
• Link: #EC615B (rgb(236, 97, 91))

Typography

Each font links to its Google Fonts page where available.

• Primary: Aeonik Pro Google Fonts →
• Heading: Plus Jakarta Sans Google Fonts →

Visual Assets

Logo

Social Card

UI Components

Input

• Background: transparent
• Text Color: #F9CECC
• Border Color: null
• Border Radius: 0px
• Shadow: none

Button Primary

• Background: #EC615B
• Text Color: #FFFFFF
• Border Radius: 30px
• Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

Button Secondary

• Background: #FFFFFF
• Text Color: #181918
• Border Color: #F9CECC
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: auto dealerships and automotive professionals

Shekel Mobility Brand in the Wild

Source: shekelmobility.com

Source: images.ctfassets.net

Frequently Asked Questions

1. What is Shekel Mobility's primary brand color?
   Shekel Mobility's primary brand color is #25353E. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Shekel Mobility use?
   Shekel Mobility uses #EC615B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Shekel Mobility use?
   Shekel Mobility uses Aeonik Pro for body text and Plus Jakarta Sans for headings. Fonts were detected on shekelmobility.com as part of their live design system.

4. Does Shekel Mobility use a light or dark theme?
   Shekel Mobility's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Shekel Mobility's logo?
   Shekel Mobility's logo is available directly on their site (link).

Methodology

Brand data on this page was extracted from https://www.shekelmobility.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects the live page's CSS, font network requests, color tokens, and component styles.
This page is published by CharacterQuilt and is not affiliated with or endorsed by Shekel Mobility.