Shef Brand: Colors, Fonts, Logo & Visual Identity
Shef Brand Identity
A complete profile of Shef's visual system — colors, typography, components, and personality — extracted from https://www.shef.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.shef.com.
| Type | Color Code | RGB |
|---|---|---|
| primary | #35081A | rgb(53, 8, 26) |
| secondary | #5E233B | rgb(94, 35, 59) |
| accent | #F01D59 | rgb(240, 29, 89) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #333333 | rgb(51, 51, 51) |
| link | #F01D59 | rgb(240, 29, 89) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| primary | Helvetica | Google Fonts → |
| heading | Helvetica | Google Fonts → |
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using Shef's actual button styles.
| Component | Background | Text Color | Border Color | Border Radius | Shadow |
|---|---|---|---|---|---|
| Input | transparent | #333333 | null | 8px | none |
| Button Primary | #F01D59 | #FFFFFF | n/a | 12px | none |
| Button Secondary | #FFFFFF | #5E233B | #FAEEED | 12px | none |
Brand Personality
Tone: modern
Energy: medium
Audience: Individuals seeking homemade food delivery
Shef Brand in the Wild
Source: shef.com
Source: blog.shef.com
Source: shef.com
Source: shef.com
Source: blog.shef.com
Source: shef.com
Frequently Asked Questions
- What is Shef's primary brand color?
Shef's primary brand color is #35081A. It anchors the visual identity across their website, product UI, and marketing materials. - What accent color does Shef use?
Shef uses #F01D59 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis. - What font does Shef use?
Shef uses Helvetica as the primary typeface across body and headings. - Does Shef use a light or dark theme?
Shef's primary site uses a light color scheme, with a background of #FFFFFF. - Where can I find Shef's logo?
Shef's logo is available directly on their site (https://www.shef.com). The current logo URL is included in the machine-readable JSON profile linked above. - How was this brand profile generated?
This profile was extracted from https://www.shef.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Shef.
Methodology
Brand data on this page was extracted from https://www.shef.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Shef.