llms.txt

Shaped Brand Identity

A complete profile of Shaped's visual system — colors, typography, components, and personality — extracted from https://shaped.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #D96DFD
Accent #D96DFD
Body Font FK Grotesk Neue
Heading Font Arizona Mix

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

Shaped Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "FK Grotesk Neue",
 "role": "body"
 },
 {
 "family": "Arizona Mix",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#D96DFD",
 "secondary": "#5D396A",
 "accent": "#D96DFD",
 "background": "#191919",
 "textPrimary": "#F0F0EB",
 "link": "#2F2433"
 },
 "typography": {
 "fontFamilies": {
 "primary": "FK Grotesk Neue",
 "heading": "Arizona Mix"
 },
 "fontStacks": {
 "heading": [
 "Arizona Mix",
 "sans-serif"
 ],
 "body": [
 "FK Grotesk Neue",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "FK Grotesk Neue",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "50px",
 "h2": "44px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "10px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#F0F0EB",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#D96DFD",
 "textColor": "#191919",
 "borderColor": "#D96DFD",
 "borderRadius": "1584px",
 "borderRadiusCorners": {
 "topLeft": "1584px",
 "topRight": "1584px",
 "bottomRight": "1584px",
 "bottomLeft": "1584px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#3F2A47",
 "textColor": "#D96DFD",
 "borderRadius": "1584px",
 "borderRadiusCorners": {
 "topLeft": "1584px",
 "topRight": "1584px",
 "bottomRight": "1584px",
 "bottomLeft": "1584px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.shaped.ai/images/Shaped_Logo_Horizontal_White.svg",
 "favicon": "https://www.shaped.ai/favicon.svg",
 "ogImage": "https://www.shaped.ai/images/Shaped-Open-Gragh.jpg"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 6,
 "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Shaped'.",
 "confidence": 0.9,
 "rejected": true,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 11,
 "text": "Read case studies",
 "reasoning": "Button #0 has a vibrant brand color (#D96DFD) and action-oriented text ('Read case studies'), making it the most prominent CTA."
 },
 "secondary": {
 "index": 15,
 "text": "Learn more",
 "reasoning": "Button #3 has a different background color (#3F2A47) and serves as a secondary action with the text 'Learn more'."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "high",
 "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Shaped'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}