llms.txt

Shape Brand Identity

A complete profile of Shape's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #0000EE
Accent #0000EE
Body Font Inter
Heading Font General Sans Regular

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Shape Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

If you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "General Sans Regular",
   "role": "heading"
  },
  {
   "family": "General Sans Medium",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "accent": "#0000EE",
  "background": "#151817",
  "textPrimary": "#151817",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "General Sans Regular"
  },
  "fontStacks": {
   "heading": [
    "General Sans Regular",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "General Sans Medium",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "132px",
   "h2": "20px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#151817",
   "textColor": "#0000EE",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20viewBox%3D%220%200%2099%2024%22%3E%3Cpath%20d%3D%22...%22%20fill%3D%22rgb(255%2C255%2C255)%22%3E%3C%2Fpath%3E",
  "favicon": "https://framerusercontent.com/images/QrR98ABmUdD8bPCGrvhT9JrbqI.svg",
  "ogImage": "https://framerusercontent.com/assets/dGtKZNVbYTrY9fTjWeoW7DqVkA.png",
  "logoHref": "./"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Shape'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Book a call",
   "reasoning": "The button 'Book a call' is the only button available and uses a distinct color scheme with a dark background and blue text, making it the primary call-to-action."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is only one button available, so no secondary button can be selected."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Shape'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}